Retailers Signing Up in Record Pace
NEWPORT BEACH, CALIF. (January 20, 2006) – Q-Link’s recently introduced, critically-acclaimed infomercial, which has thrust the company to unprecedented growth with the signing of the 1,000th retail partner, is in the forefront of a dynamic, far-reaching national media campaign.
A $4 million media campaign is being launched for 2006 to generate brand awareness and to drive customer demand to retail partners. Sparked by the infomercial, Q-Link Golf is signing on new retailers to carry the revolutionary pendant at a record pace. Golfsmith, one of the leading golf retail giants, has partnered with Q-Link Golf this week as the 1,000th retailer to carry the line and take advantage of this massive campaign.
Q-Link Golf, based in Newport Beach, Calif., and recently named Best New Product at the Fall 2005 PGA Show, is spending nearly half a million dollars a month on broadcast time for the infomercial, as well as on extensive print advertising, to penetrate the message to golfers that wearing Q-Link’s stress-reducing and fashionable pendants will lead to better scores and more playing enjoyment. The campaign, which began slowly in November and December with limited release on The Golf Channel before booming to the forefront in January, will run throughout 2006 on The Golf Channel and in spot markets nationwide.
Q-Link will also have a massive presence in print media. In the last four months, Q-Link Golf has run full-page ads in Golf Magazine, Golf Digest, Golf Illustrated, Golfweek, Golf Today, PGA Tour Partners, plus other prominent golf publications. That part of the campaign will also be continued throughout 2006.
Steve Schulze, President of Q-Link Golf, the exclusive distributor of the Q-Link pendants to the U.S. golf market, says that growth is only the tip of the iceberg.
"We are excited to have had such an overwhelming response so far with such a small release," says Schulze. "By expanding the scope and frequency of the infomercial in the coming weeks and months, it should spark sales of the Q-Link and drive customers to our retail partners to greater levels than ever before."
"By having both print and television advertising, golfers will get the message that the Q-Link is as important to their equipment mix as their driver, putter or pitching wedge," adds Schulze. "It’s been said that little things mean a lot – particularly in golf – and that’s especially true with the Q-Link."
The infomercial features the company’s newest models, the Black and White new Q-Link and the Q-Link Titanium, shows how leading golfers – and the average person – can reap the benefits of donning a Q-Link. PGA Tour pros featured in the infomercial include leading players like Charles Howell III, Mark Calcavecchia, Justin Rose, Ted Purdy, Greg Owen, Tom Pernice Jr. and Tommy Armour III. The Champions Tour will be represented by Bruce Fleisher, Tom Jenkins and Bruce Summerhayes.
Q-Link pendants are distributed in the United States by Q-Link Golf, located in Newport Beach, Calif. For more information, contact Mary Deatrick at (407) 332-5212 or call the company at (949) 650-9437. Consumers can order their Q-Link pendant by visiting the company’s web site at www.qlinkgolf.com or by calling 1-800-246-2765.
Contact:
Mary Deatrick
(407) 332-5212
mdeatrick@cfl.rr.com
