(Denver, CO) – January 24, 2006- Imperial Headwear today announced their collaboration with BUZZ OFFâ?¢ Insect Shield, LLC, and Gold Toe® Brands socks for the launch of an exclusive collection of Buzz Offâ?¢ Socks from Gold Toe® Brands, distributed by Imperial. The addition to Imperial’s Spring 2006 line will include four distinctive sock styles for men and women featuring insect repellency that helps protect from annoying insects like mosquitoes, flies, ants and ticks on the ankle, the most common place for bites to occur. As the only insect repellent sock registered by the EPA, Buzz Offâ?¢ treatment is applied directly to the sock so there is no need to apply or re-apply messy lotions or potentially harmful sprays. Buzz Offâ?¢ Socks from Gold Toe® Brands will debut at the Imperial Headwear booth #15138 at the PGA Merchandise Show in Orlando, Florida, January 26-29, 2006.
"We’re very excited about this new alliance with two recognized brand leaders," said S. Garrett Stonehouse, Chairman of Imperial Headwear. "The BUZZ OFFâ?¢ socks from Gold Toe® brands allow us to provide more protection and another value added item to our incredibly well received and effective Imperial Buzz Offâ?¢ headwear and apparel offering."
True to the Gold Toe® Brands standard, the four distinct launch styles are created from only the finest yarns and come equipped with a half cushion foot for comfort and reinforced toes for durability. Styles include men’s crew and quarter socks, available in sock sizes 10-13 and women’s crew and quarter socks, available in sock sizes 9-11.
"Our premium fabrics and distinctive design elements coupled with the Buzz Offâ?¢ Insect Shield technology and Imperial’s brand power create the ultimate solution for outdoor golf enthusiasts," said Dean Norman, Executive Vice President of Gold Toe® Brands, Inc.
Additional Buzz Offâ?¢ products from Imperial include a collection of hats and t-shirts for men, women and youth. Buzz Offâ?¢ apparel provides effective protection even when exposed to rain, perspiration or UV-rays. The patent-pending Buzz Offâ?¢ Insect Shield process binds the active ingredient, Permethrin, to the fabric of each garment so the repellent is on your apparel, not on your skin. The apparel remains odorless while the feel of and appearance of the garment is not affected.
The repellent benefit in the apparel remains effective for twenty-five machine-washings. If you’re in the backwoods, the backyard or the back nine, Buzz Offâ?¢ Insect Shield Insect Repellent Apparel will keep you protected from head to toe.
About Imperial Headwear
Nestled in the heart of the Rocky Mountains in Denver, Colorado, Imperial Headwear has built a global legacy of quality, performance and value since 1916 as the leading manufacturer and marketer of premium quality, customized, active lifestyle headwear and accessories to the golf, corporate, outdoor and selected private label markets. Owned by an investor group led by Connecticut-based MCG Global, Imperial is dedicated to our longstanding tradition of providing value, exceptional craftsmanship and highly customized product for the purpose of promoting customer’s identity and brand image. Imperial has built a portfolio of license partners including the USGA, PGA of America, PGA Tour®, National Geographicâ?¢, The Breast Cancer Foundation, The Skin Cancer Foundation and signature licensed product including Buzz Offâ?¢ Insect Shield Insect Repellent Apparel and The Girlsâ?¢ ©T Company courtesy MHS Licensing. Imperial is the exclusive headwear partner of the Executive Women’s Golf Association. The company prides itself on its broad and evolving offering of premium quality products using the most advanced digital design, logo and embroidery capabilities and consistently superior customer service. For more information about Imperial Headwear www.ImperialHeadwear.com, or call (800) 950-1916.
Contact:
Reggie Phillips
Turner Public Relations, Inc.
TPR Denver:
44 Cook Street, Suite 650
Denver, CO 80206
Ph. 303.333.1402/ F. 303.333.4390
TPR New York:
246 5th Avenue, Suite 305
New York, NY 10001
Ph. 212.889.1700/ F. 212.889.1277
