Exclusive Program Enables Participating Clubs To Drive Golfers Back Into Pro Shop After A Round To Redeem a Free Jacquard Woven Golf Towel
Orlando, Florida, January 24, 2006â?¦ Devant Sport Towels (PGA Show booth #11937), the world’s leading manufacturer of high quality custom and licensed sport towels, and a member of the PGA Retirement Plus Program, has announced the G.R.O.W.T.H. Towel Program for PGA Professionals. The program provides golfers with a coupon to redeem a free jacquard woven collector’s towel, embroidered with the club’s name, with every paid round of golf. Designed to drive players back into the pro shop after their round is completed, G.R.O.W.T.H. is a value-added program offered exclusively to PGA Professionals.
"This program is aptly named as it is designed to grow incremental revenue in the pro shop for PGA Professionals," said Rick Sheppard, President, Devant Sport Towels. "It is a proven fact that nine out of ten golfers do not go back into the shop after a round. Through this program, clubs can now offer their customers a great value-added product, while bringing them back into the shop where they are likely to purchase other products, and make the register ring."
Backed by Devant’s proprietary towel manufacturing technology, the G.R.O.W.T.H. Towel Program enables PGA Professionals to purchase a minimum of 300 jacquard woven, 8" x 16" towels, for a record-low $1.50 each. In turn, the participating clubs will receive 300 free towel coupons to give out to golfers upon the completion of their round. The coupons, which can be given out by the starter, placed on the golf cart, or via other distribution means, enable golfers to return to the pro shop after golf and redeem their jacquard woven towel, featuring the club’s name embroidered right onto the towel. The program is also ideal for tournaments and outings as a means to drive the players back into the shop after the event. For more information on Devant’s G.R.O.W.T.H. Towel Program, call 1-800-234-3487, or via email devant@devantltd.com.
Sheppard adds, "Thanks to advances in our towel production process, Devant is now able to create a jacquard woven collector’s towel, jacquard woven with a club’s name and in the club’s type face, for an unheard price of $1.50 each. In addition, PGA Professionals will receive four different towel colors, thus creating a program whereby golfers can collect a towel series."
Monroe, North Carolina-based Devant Sport Towels, a member of the PGA Retirement Plus program, has been one of the leading manufacturers of high quality custom towels for over 31 years. Devant, the industry leader in creative golf towel solutions, is the official licensed golf towel of the PGA Championship, PGA Tour®, U.S. Open & Ryder Cup.
Contact:
Michele Kruchkowski
mkruchkowski@mastrocomm.com
Mastro Communications, Inc.
732-469-5700
