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Eastern Golf Acquires North American Distribution for ONOFF Golf

January 25, 2006

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TEMECULA, Calif. – Eastern Golf Company is proud to announce that they will be the sole North American distributor for the ONOFF Golf brand by Diawa. ONOFF, which is one of the hottest brands on the Asian PGA, produces all types of golf equipment including bags, balls, apparel, and golf clubs.

"ONOFF is the culmination of years of experience and specialized research within the golf industry by Diawa. Their clubs don’t just tout the usual tagline of ‘improved accuracy and distance’ they promise total performance achievement through a unique working relationship between the clubhead and the shaft," says Mike Matheny, president and CEO of Eastern Golf Company, the new exclusive distributor of the ONOFF brand in North America. "ONOFF is going to take the Western market by storm. It’s new approach to golf and sensational features will attract many new and experienced players who want more from of a club than a catchy slogan and a million-dollar ad campaign."

The ONOFF shaft, known as the ‘ONOFF Smooth Kick Shaft’, was developed to use a player’s own flexibility to produce an explosive and highly accurate impact. Encompassed with a tight geometrical pattern the shaft is perfectly balanced and torque consistent from tip to butt. This shaft is not just intended to have great driving distance, but also to seek the best possible feel from the club. The shaft includes a tungsten-filled tip to balance the club and provide an ideal swing weight for its player, particularly for iron clubs.

The ONOFF clubhead features 3D technology, which resists twisting and vibration during impact for a smoother energy transfer. ONOFF’s unique ‘inner kick head’ construction technology amasses extreme amounts of energy before exploding its force onto the ball. The design also allows the clubhead to engage the ball with an upward blow for a better angle of attack. Utilizing the highest grade of Hyper Titanium Plus II on the clubface, ONOFF clubheads achieve a larger and thinner clubface with the highest Coefficient of Restitution on the market, this results in more efficient energy transfer and further distance.

ONOFF targets a younger generation of golfers, but their products are played by all golfers who are looking to enhance their enjoyment of the game. For more information on ONOFF products, visit http://www.daiwaseiko.co.jp/onoff/. For a list of North American dealers, contact an Eastern Golf representative at 951.676.3713.

Eastern Golf Company Inc. of Temecula, Calif., is the exclusive distributor for ONOFF Golf products in North America. For more information on how to become an ONOFF dealer, contact Eastern Golf at 951.676.1943 or email easterngolf1@aol.com.

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