Widescreen displays sets St. Johns apart from Competition
Austin, Texas – January 25, 2006 – UpLink Corporation, the world’s fastest growing GPS golf solutions provider, announces that St. Johns Golf and Country Club in St. Augustine, Florida has installed INOVA, the world’s first integrated dashview GPS and intelligent car control solution. Already installed at The Golf Club of Texas, St. Johns is the second course to select UpLink’s new INOVA solution, which will be officially launched at the PGA Merchandise Show, January 26-29, 2006.
"St. Johns is not just in the golf course business. We represent an expected lifestyle for our guests with great homes, great golf and now a great GPS system," comments Mike Davis, general manager at St. Johns. "With its widescreen display integrated right into the dash of the car, INOVA is a GPS system like no other. It’s a terrific amenity that differentiates us from the competition and sets our course above the rest."
Davis considers INOVA to be a tremendous marketing tool for his course. St. Johns has already increased cart fees by $2.00 per round, per person since installing INOVA, and Davis anticipates an extra $80,000 in revenue this year from the cart fee increase alone.
Unlike other GPS systems, INOVA’s intelligent car control features help St. Johns keep golfers safe and control costs associated with course damage by restricting areas where golfers can drive. "INOVA represents a new generation of golf car-integrated GPS that no longer positions GPS as an accessory, but as an integral part of the golf car," comments Blake Ponuick, UpLink’s chief marketing officer. "By integrating with the golf car, INOVA enables advanced fleet management options to control car speeds and stop cars from accessing restricted areas."
Ease of installation was another key reason St. Johns selected INOVA. "We were already using a GPS system, but when our new fleet of Club Car vehicles arrived, it just didn’t make sense for us to spend four days replacing the roofs on our new fleet so our old GPS system could fit onto our new cars," states Davis. "With INOVA, we simply removed the car brow cap and replaced it with the INOVA dashview. It took only half a day to change out the entire fleet." INOVA worked closely with Club Car to integrate its dashview GPS system into their premium vehicles, enabling installation to the dash of the car, saving time and minimizing problems associated with replacing car roofs.
INOVA is a complete GPS golf business solution enabling golf courses to engage their golfers with widescreen GPS, color course graphics, green-to-hole zoom and audio welcomes, secure their fleets with intelligent car control and maintenance vehicle tracking applications and transform their bottom lines with GPS advertising, tournament and food and beverage applications. For more information on INOVA visit www.uplinkgolf.com/INOVA or contact Blake Ponuick at 512-637-4804, 604-218-6366 or bponuick@uplinkgolf.com.
About UpLink
Since 1998, UpLink Corporation has helped hundreds of golf courses engage their golfers, secure their fleets and transform their bottom lines with innovative wireless GPS-based solutions. UpLink’s solutions are the fastest growing in the industry with hundreds of installations across North America, and its recently introduced INOVA system represents the new generation of golf GPS as the world’s first integrated widescreen dashview GPS and intelligent car control solution.
Dedicated to innovating the golf GPS industry, UpLink’s founders developed the original patent that enables GPS on golf courses and UpLink owns the exclusive rights to the patent that permits position-based advertising on golf facilities. As Club Car’s exclusive GPS partner, UpLink has revolutionized the industry with car-integrated dashview GPS and fleet control solutions. UpLink’s solutions are available for any type of golf course using any type of golf car. UpLink is headquartered in Austin, Texas with regional offices throughout the United States. For more information, visit www.uplinkgolf.com, or contact Blake Ponuick at 512-637-4804 (office), 604-218-6366 (cell) or bponuick@uplinkgolf.com.
About St. Johns Golf and Country Club
St. Johns Golf and Country located is conveniently located near downtown St. Augustine, Florida and features an 18-hole, 7,200 yard championship course, designed by renowned architect, Clyde Johnston. The course is host to a number of high profile events including the 2004 PGA Tour Qualifying School and the Len Mattiace Charity Classic. Part of a larger golf community, St. Johns will feature 799 homes along with ball fields, tennis courses and a fitness center. For more information, visit www.joetowns.com/stjohns.
Contact:
Blake Ponuick, UpLink Corporation
604-218-6366 (cell)
512-637-4804 (office)
bponuick@uplinkgolf.com
