R&A Sending the Claret Jug to PGA Merchandise Show to Support Unveiling
CARLSBAD, Calif. (January 26, 2006) – adidas Golf announces a new line of apparel named the "Claret Jug Collection by adidas Golf." It was created for golfers who love and appreciate the game’s rich history and tradition. This new offering is a result of a successful relationship with The R&A, whose global role to preserve golf’s noble traditions and encourage the growth of the game has helped inspire this line.
Each piece will be subtly crested with the oldest and greatest prize in golf, the Claret Jug. The Claret Jug is steeped in history and tradition and endures as a symbol of golfing excellence recognized the world over. This beautiful sterling silver jug has been the coveted prize for the winner of The Open Championship since 1872 and has remained one of the top prizes in golf ever since.
The Claret Jug Collection from adidas Golf represents the highest standard of excellence in golf apparel. Only products of the finest materials and craftsmanship bear this symbol. The Claret Jug Collection is the ultimate in tradition, comfort and luxury. The range is designed with the traditional golfer in mind who expects superior quality and understands the heritage of golf.
"The Claret Jug is a very special collection of golf apparel that is a natural extension and in itself speaks to adidas’ authenticity in the sport of golf," says Patricia Dahan, director of global apparel for adidas Golf. "In working with The R&A, we have created a collection of apparel that invokes emotion, romance, and a connection to the heritage of the game."
The Claret Jug Collection and the world-famous Claret Jug can be seen at adidas Golf’s display at booth location #14037 during the PGA Merchandise Show January 26-29, 2006. Daily fashion shows will also bring to life this new and exciting offering.
The Claret Jug Collection by adidas Golf will be available at retail starting May 15, 2006. Prices will range from $85-$95 for polos, $120-$140 for knitwear, and $130-$140 for outerwear.
Contact:
TaylorMade-adidas Golf
John Steinbach
Tel: 760.918.6330
eMail: john.steinbach@tmag.com
