Blasberg To Sport PUMA’s Performance Golf Collection On The Green
January 27, 2006, Westford, MA – Today, PUMA© North America announced a three-year agreement with up and coming professional golfer, Erica Blasberg, beginning January 1, 2006. Blasberg is the first female professional golfer signed by PUMA and will wear PUMA’s new performance Golf apparel and footwear collection on the course during this year’s Ladies’ Professional Golf Association (LPGA) Tour. Known as one of the hottest new stars in the category, Blasberg is a strong competitor with a sense of style and fashion that fits with the PUMA brand.
"Erica’s impressive athletic abilities on the golf course matched with her fun, free-spirited personality make her a natural fit for the PUMA brand. She is someone who is not afraid to be bold and different and we’re excited to work with her as we launch our first PUMA Golf Collection," said Jay Piccola, President and General Manager of PUMA North America.
As part of the agreement, Erica will wear the brand’s PG GTX spikes with 8 CHAMP© Scorpion Stinger spikes featuring the CHAMP Q-LOK System. Erica will also be dressed in PUMA Golf apparel pieces from the women’s collection with special colors designed just for her appearance on the tour.
"I have always admired PUMA for their innovations in sports performance, fashion and design. The PUMA Golf collection truly speaks to the needs of a golfer and I am impressed by it’s technical merits that will help a golfer succeed on the course," said Erica Blasberg. "I am passionate about working with PUMA to add some style, color and vibrancy to the game is very exciting. I’m confident that PUMA Golf will play an instrumental role in helping me reach my full potential as a player."
The 21-year old California native took her first swing with a club at the age of five. As an amateur, Blasberg was quickly noticed for her skills on the American Junior Golf Association, earning such honors as a three-time first team Polo All American and winner of the 2002 Rolex Tournament of Champions. At the University of Arizona, Blasberg was a two-time All-America from 2003-04, named 2003 NCAA Freshman of the Year and recorded six collegiate tournament wins. In 2004, Blasberg turned pro and played on the Futures Tour, where she ranked four top-ten finishes during the events, including a remarkable win at the Laconia Savings Bank Futures Golf Classic. In 2005, Blasberg joined the LPGA after tying for 32nd place at the LPGA Final Qualifying Tournament, earning non-exempt status for the tour.
Erica will be featured in PUMA North America’s television and print advertising campaign to launch PUMA Golf this spring. Erica will also make appearances on behalf of the brand at national and international events such as the PGA Merchandise Show in Orlando in January 2006.
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