IRVINE, CA – Element 21 Golf Company (E21) reported recently that Mr. Bill Dey has joined the company as Executive Vice-President and General Manager.
Dey, an accomplished golf industry executive, has been involved in the golf industry since the late 1980s. His most recent success was as Senior Vice President & General Manager Global for Tommy Armour Golf. Under his stewardship, Tommy Armour Golf experienced growth from $400k to $48 million in a three-year period. "I have a passion for both golf and the golf industry, and am excited to bring this new technology to the market, lead by the performance of E21’s Scandium ‘Shock’ driver," said Dey.
In the course of Mr. Dey’s career he has developed extensive contacts with golf retailers, sporting goods retailers and major international distributors. He has worked with manufacturers across the entire globe, and understands manufacturing price formation, licensing of technology, OEM production, retail distribution, brand building, and maintaining brand values. He has thorough knowledge of the legal issues related to brand protection in manufacturing and retail side of the golf industry.
"Bill brings a wealth of knowledge and business experience to Element 21 Golf Company, and his guidance over the past 6 months has been instrumental in bringing clarity and direction to our business objectives. We are delighted to be able to bring golf industry insight and leadership to our team like this," commented Dr. Nataliya Hearn, President and CEO of Element 21 Golf Company.
"I’m very impressed with what Dr. Hearn and the team at E21 has accomplished in 2005," commented Mr. Dey. "With a great new line up of performance-enhancing clubs and a growing presence on the professional golf tours, E21 is well positioned for a successful 2006 season. I am particularly excited about the three-tier marketing strategy that we have designed around our proprietary Scandium alloy."
About Element 21 Golf Company
Prior to the end of 2005 PGA Tour an unprecedented number of high-profile golf professionals have switched or began testing E21’s Scandium Eagle One shafts.
Element 21 Golf Company holds the exclusive rights to the proprietary Scandium Metal Alloy that is used to manufacture the new "Shock" driver and scandium shafts, as well as a sophisticated multi-technology production path. Scandium Alloy is 55% lighter and offers 25% strength to weight advantage over Titanium alloys, which are the current standards of the Golf Equipment Industry. The advanced dynamics of Scandium and the material economics offer a performance-enhanced alternative to manufacturing driver clubs with Titanium, which is by far the largest segment of the annual 4 billion dollar golf equipment marketplace.
E21 Golf — The Evolution Is Inevitable!
Media members interested in testing any of the Element 21 Golf products for an editorial review should contact Joe Wieczorek or Bart Henyan of the Media Group at (847) 956-9090 or e-mail joe@themediagroupinc.com or bart@themediagroupinc.com
Contact:
Joe Wieczorek
The Media Group, Inc.
(847) 956-9090
E-mail: joe@themediagroupinc.com
