Castle Rock, CO (February 1, 2006) – Golf Convergence announced today publication of the 2005 edition of Best Management Practices for the Golf Industry. Focusing on the unique and exemplary, over fifty (50) golf courses received accolades for their unique marketing and customer service standards.
Courses receiving awards were located in eleven (11) countries: Australia (3), Canada (4), China (5), Dominican Republic (2), England (2), Ireland (1), Japan (2), Korea (2), Scotland (2), United Arab Emirates (2) and the US (25). (Note: parenthesis highlight number of courses selected within respective countries.)
"It is truly thrilling to see and experience how the marvelous golf courses throughout the world are committed to enhancing the customer experience," commented J. J. Keegan, Managing Principal of Golf Convergence. "The leading golf course managers realize that golf, at its most basic form, is entertainment and directly competes for a customer’s leisure dollar. Offering a superior value based experience is required to create customer loyalty and satisfaction."
The power point photo essay, which can be purchased on line for $49 click here, represents the seventh edition in a series first published in 1999. The 2005 photo essay is also being presented on February 10, 2006 at the National Golf Course Owner’s Association "Solutions Summit" in Atlanta , GA (register here).
The 2005 Best Management Practices was prepared by the principals of Golf Convergence, who fly over 500,000 miles per year visiting golf courses in Asia, Europe, Middle East and North America, with the intent to serve a growing global network of golf clients. The two-part aim of the research is to make the golfer aware of where the best experience can be had for their investment, and raise the consciousness of courses that "fall short" to enable them to increase the golf experience.
Contact:
J. J. Keegan, Principal
4215 Morning Star Drive
Castle Rock, CO 80108
Telephone (303) 283 8880
Fax: (303) 283 8884
jkeegan@golfconvergence.com
http://www.golfconvergence.com
