Show Sales Up 500% Over Previous Year
NEWPORT BEACH, CALIF. (Feb. 2, 2006) – Maybe it was the rotating Q-Link perched on top of the company’s booth 20-foot tower, or tour players like Christina Kim who stopped by the booth, but most likely it was loyal viewers of The Golf Channel who couldn’t wait to find the company’s booth that drove unprecedented excitement and sales at this past week’s PGA Merchandise Show in Orlando.
Q-Link has exhibited at the show for the past nine years, with great success. But nothing compared to the incredible response received this year that company principals are crediting to the recent launch of an infomercial featuring leading players like Charles Howell III, Mark Calcavecchia, Justin Rose, Ted Purdy, Greg Owen, Tom Pernice Jr. and Tommy Armour III.
With golfers waiting in line for up to one hour to utilize the company’s FDA-registered stress testing equipment used with the players on the PGA, LPGA, Champions and European Tours, a record number of retailers were ordering product to stock their shelves in anticipation of increased consumer demand generated by the company’s $4 million marketing campaign to run through this coming golf season.
In addition to Golfsmith, who recently partnered with Q-Link for their catalogue and website campaigns, many other retailers such as Carl’s Golfland, Golf warehouse, and Congressional Country Club were eager to place orders to capitalize on the excitement of the infomercial as well as a nationwide print advertising schedule running in national golf publications to include Golf Magazine, Golf Digest, Golfweek and PGA Tour Partners magazine, to name a few.
"We were truly overwhelmed by the support and response by both loyal Q-Link customers and new friends who have discovered the pendant’s health benefits," said Steve Schulz, President of Q-Link Golf. "We sold out of product we had on hand by the end of the show, ran out of order forms multiple timesâ?¦ all good things that only demonstrated that the infomercial and ad campaign are doing what we want them to do, which is raise awareness and generate excitement about the new Q-Link and support our loyal retailers."
Booth activity was at a fever pitch. LPGA player Christina Kim came by to pick up her new Titanium Q-Link, which was so new to the company’s inventory that even the tour players had not yet received their orders. Members of the US Postal Cycling Team stopped by to purchase the new Q-Links that they wear to obtain greater focus and concentration during training and competition. Even the company’s reps from the U.K. shared some of their recent success, with the news that Mick Jaggar had purchased fifty of the new Black Q-Links as Christmas presents for family and friends, including those in the music industry.
Q-Link Golf, based in Newport Beach, Calif., and recently named Best New Product at the Fall 2005 PGA Show, is spending nearly half a million dollars a month on broadcast time for the infomercial, as well as on extensive print advertising, to penetrate the message to golfers that wearing Q-Link’s stress-reducing and fashionable pendants will lead to lower scores and more playing enjoyment.
Q-Link pendants are distributed in the United States by Q-Link Golf, located in Newport Beach, California. For more information, call the company at (949) 650-9437. Consumers can order their Q-Link pendant by visiting the company’s web site at www.qlinkgolf.com or by calling 1-800-246-2765. Media interested in receiving samples or more information may contact Mary Deatrick at 407-332-5212.
Contact:
Mary Deatrick
(407) 332-5212
mdeatrick@cfl.rr.com
