Firm to Serve as Agency of Record for the Ladies Professional Golf Association
New York, NY – February 6, 2006 – The Hamilton Group today announced that the Ladies Professional Golf Association (LPGA) has selected the firm as its principal public relations agency.
"This is an extremely satisfying assignment for us as we competed with some of the industry’s top multi-national firms to earn the LPGA’s business," said John H. Frew, The Hamilton Group’s Chief Executive Officer.
The firm, which had worked with the LPGA on a project basis since February 2004, will focus primarily upon raising the profile of the Association’s principal assets including its members, tournaments, sponsors and leadership position in sports entertainment. Frew added that his firm would also provide strategic and creative counsel to the LPGA’s leadership and internal communications staff.
"We selected The Hamilton Group not only due to its expertise and understanding of our brand, but also because of their passion for our organization and mission," said Carolyn Bivens, LPGA commissioner. "The Hamilton Group is the right choice for the LPGA as we continue to build our brand and reputation globally," Bivens added.
The LPGA relationship will be managed by Frew and Kevin Sniffen, The Hamilton Group’s Director of Consumer/Sports Marketing.
About The Ladies Professional Golf Association
Featuring the world’s best women golfers, the LPGA’s membership includes touring, teaching and club professionals. The LPGA Tour in 2006 features 34 events, with total prize money of nearly $50 million. Since 1981, the LPGA and its tournaments have raised approximately $170 million for charity. From the dreams of its 13 founders in 1950, the LPGA has evolved into the world’s preeminent women’s professional sports organization. The LPGA has grown from its roots as a playing tour into a non-profit organization involved in every facet of golf. The LPGA Teaching and Club Professional (T&CP) membership boasts a total of nearly 1,200 women golf professionals who serve as teachers, golf professionals, club managers and coaches. Through the LPGA T&CP membership, the LPGA is working to increase the involvement of women and youth in golf, as well as contribute to the growth of the sport overall. The LPGA is headquartered in Daytona Beach, Fla. For more information on the LPGA, log on to www.LPGA.com.
About the Hamilton Group
The Hamilton Group was founded in 2000 on the premise that every client is entitled to direct service and counsel by the firm’s principals. The firm specializes in public relations and marketing communications in consumer marketing and sports/special events, business, corporate and financial communications, health care marketing and issues and crisis communications. For more information go to www.thehamiltongroup.net
Contact:
Kevin Sniffen
Director, Consumer/Sports Marketing
The Hamilton Group
1140 Broadway, Suite 501
New York, NY 10001
Work – (212) 213-3144 ext. 1208
Mobile – (917) 690-3392
