Irwindale, CA— The "A" in Aureus represented ACTION! and generated record sales for the well known apparel brand at the 2006 PGA Merchandise Show held in Orlando, FL, January 26-29.
"We were slammed with buyers and orders Thursday and Friday" said Aureus Vice President Geoff Stiles. "It was standing room only in our booth. My sales reps were glassy-eyed with two more days to go."
One of the key reasons for Aureus’ success was a promotion they ran in the PGA Show daily. They sold their A508 basic golf shirt for the incredibly low price of $6.
"I had 170 pieces when I arrived at the show on Thursday morning," Stiles explained, "and I had six small pieces left at the end. We opened 150 new accounts just because of that promotion alone. We’ll open several hundred new accounts before it’s over. Because of all the new accounts, I hired eight new reps during the show to service the new business."
Many apparel companies go into a show such as the PGA Merchandise Show looking to establish a strong market in a certain level of clientele. Stiles had a different game plan.
"I look at things differently than some companies," he said. "As a former rep in the field for 17 years, I listen and know what pros and buyers want. Hands on service, complete shipping of orders and on time delivery are critical in our industry."
The success Aureus had during the show was a major step in reestablishing the company as a major player in the golf apparel industry.
"Aureus is a quality product that delivers profits for the pros.," Stiles said. "We have 40,000 pieces in sixteen colors always in stock.
When a pro gets that 300 piece last minute order for a tournament – we can turn it around on a dime and deliver it on time."
Aureus has managed to provide the right mix of glamour and price to appeal to a broad base of buyers with a price to match.
"A lot of companies become elitist, but we’re not one of those," said Stiles. "In the end, sales are about getting in the door. And we’re blowing the hinges off a lot of doors right now."
Contact:
Holly Geoghegan
Golf Marketing Services
407-682-4853
holly@golfmarketinginc.com
