Copyright Promotions Sport has added to its portfolio of blue-chip partners by working with St Andrews Links, the world-famous Home of Golf.
CPS is now putting together strategic partnerships involving official supplier relationships, promotions and product licensing.
‘St Andrews Links and the Old Course are two of the most famous and sought-after brands in the world of golf,’ said Chris Protheroe of CPS. ‘The history and heritage is unparalleled.
‘From Old Tom Morris to Jack Nicklaus and Tiger Woods, the Old Course has seen the greatest players perform at the peak of their powers. For golfers the world over, St Andrews Links is the ultimate golfing destination.’
Danny Campbell, retail and licensing manager at St Andrews Links Trust, is equally enthusiastic about the partnership.
‘St Andrews Links has a global reputation for quality and excellence and the St Andrews Links and Old Course brands allow companies and products to be associated with the very best the golf world has to offer,’ commented Mr Campbell.
‘The St Andrews Links brand is all about the pursuit of perfection and that is the benchmark we will be applying with our licensees.’
For further information please contact
Jane Garner, kilogrammedia
Tel: +44 (0) 1279 778919
Email:jgarner@kilog.co.uk
Editor’s Notes:
About Copyright Promotions
Copyright Promotions Licensing Group Limited (CPLG) is one of the world’s leading entertainment, sports and brand licensing and merchandising agencies with over 30 years’ experience in the industry. With dedicated teams in seven offices across Europe and international agencies servicing the rest of the world, Copyright Promotions has a structure that is unique in the licensing industry today. www.cplg.com
About Copyright Promotions Sport
Copyright Promotions Sport (CPS) is a trading division of Copyright Promotions Licensing Group (CPLG), the leading intellectual property rights agency with dedicated teams in seven offices across Europe, and international partners servicing the rest of the world. Copyright Promotions Sport clients include The FA, Rugby Football Union, EMPICS, Jordan Grand Prix and WRC. CPS has also worked for governing bodies FIFA and UEFA, Tennis Properties Ltd, the ICC and the England and Wales Cricket Board.
About St Andrews Links Trust
St Andrews Links Trust is a charitable organisation responsible for the management and maintenance of the golf courses at St Andrews, including the famous Old Course, which has hosted 27 Open Championships. The Trust was established in 1974. It employs more than 200 permanent staff and seasonal workers during the high season. It manages a number of additional public facilities including two clubhouses, a golf practice centre and two shops.
More than 200,000 rounds are played over six public courses, which feature two additional championship courses (the New and the Jubilee), two 18-hole courses (the Eden and the Strathtyrum) and a nine-hole course (the Balgove). A seventh course is currently under construction on a site to the south-east of St Andrews.
For more information visit www.standrews.org.uk.
Contact:
Mike Woodcock
Communications manager
St Andrews Links Trust
01334 466610
E-mail mikewoodcock@standrews.org.uk
