Leading Destination Club leverages MemberReach’s unparalleled activity-based workflow technology to grow membership faster.
Manhattan Beach, CA – February 13, 2006 – Vertical Communication Technologies (VCT), the leading provider of on-demand Member Relationship Management (MRM) software focused on driving sales effectiveness, today officially announced that Quintess, one of the nation’s leading Destination Clubs, has implemented MemberReachâ?¢ to better manage their sales cycle and increase revenue growth through membership sales. Quintess evaluated many options including other on-demand applications and enterprise products before selecting VCT’s MemberReach solution for its unique ability to define, guide, and track multiple sales processes, while delivering individual and company-wide visibility into the sales pipeline.
"When I joined Quintess last year as both a founding member and executive, I knew that growing our club membership was a key objective, second only to building the best real estate portfolio available and delivering a superior member experience for our current members – so I immediately began due diligence on implementing a CRM solution that could help us increase our sales effectiveness," said Don Kerchof, Vice President of Membership Development at Quintess. "Our team was quickly impressed with VCT’s process-driven approach. With MemberReachâ?¢, we are able to reinforce multiple processes, including those specifically designed for selling through channel and strategic partners. By standardizing these processes on a single platform, we have been able to streamline our business operations, therefore maximizing our effectiveness in handling member requests, and ultimately shortening our sales cycle."
The backbone supporting MemberReach’s ability to maximize sales effectiveness is its patent-pending, results-based workflow technology. This unique capability is a major competitive advantage for VCT and its clients as it provides a detailed blueprint that actively prompts salespeople at each step of the process to maximize performance and accelerate sales success. Competing products rely only on gut feel and user-driven workflow models that are unable to truly define best practices and coach a salesperson to the next step within the process.
With MemberReach’s results-driven approach to managing sales activity, benefits like increased forecasting accuracy, accelerated productivity, enhanced reporting and sales analytics are obtained through the consistent reinforcement of processes that drive predictable results.
"Quintess is a prime example of a company that not only understands the importance of the selling process, but also the value in reinforcing and sharing those best practices as a competitive advantage throughout the entire sales organization," said Stephen Ready, President & CEO of VCT. "Since MemberReach can be configured to reflect a salesperson’s point of view, it provides a tremendous advantage for a company like Quintess. Our solution offers their salespeople insight into their own pipeline, and enables a company, from both an individual user level to a company-wide perspective, to better understand, manage, and leverage critical events to sell more effectively. The triple digit membership growth Quintess has experienced since they started using MemberReach is really what tells the story. Bottom line, MemberReach delivers the goods. "
About Quintess
Quintess is a Luxury Residence club based in Boulder, Colorado. Quintess operates, for its’ members exclusive use, a portfolio of luxury residences located in the most exclusive and desirable resort destinations and cities throughout the world. Current and future locations of the homes include Aspen, CO, Jackson Hole, WY, New York City, NY, Cabo San Lucas, Mexico, Costa Rica, Napa Valley, CA, San Francisco, CA, Palm Springs, CA, Miami, FL, London, UK and Paris, France. Each spacious home is managed by a professional concierge and is equipped with a gourmet-quality kitchen, the latest technology, fine linens and beautiful decor. Quintess began selling memberships in June 2004 and will only reach 1,000 members to keep the ratio of members to homes low. Memberships begin at $165,000 and are fully refundable during the first year of membership. For more information, please visit Quintess on the web at www.Quintess.com
About VCT
VCT drives top line performance and bottom line results for organizations, associations and member-based clubs across all segments of the golf and club industries. Combining best-of-breed relationship management technologies with proven sales, marketing and communication strategies and processes, VCT empowers customers to drive increased revenues, profitability, and growth. Whether you are a member-based organization interested in driving a more effective member acquisition effort, a marketing consultancy desiring a more streamlined approach to managing your client relationships, or a golf management company in need of a system that drives facility revenues and increases pipeline visibility across your entire portfolio, VCT has the solution to meet your specific needs. For more information, please visit VCT on the web at www.vctcorp.com.
Contact:
Dan Sharry
Vertical Communication Technologies
VP, Sales & Marketing
dsharry@vctcorp.com
877.258.2676 ext 214
