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Ahead Launches New Golf Is Life Collection

Featuring GIL, Its Golf-Crazed Spokes-Character

New Bedford, MA, February, 2006 . . . Everyone knows someone who lives, eats and breathes golf, day in and day out. They talk golf, think golf, and play golf 24/7. Ahead, the golf company known for its originality and ingenuity, is capturing these unique moments in a fun and amusing collection of headwear, apparel, and accessories called Golf Is Life starring GIL, the spokes-character for the brand. The amusing collection will feature GIL in different themes, including: anger management, grips, hazards, seasonal, and regional golf.

"Golfers will really be able to identify with GIL’s thoughts and actions," stated Ken Shwartz, President, Ahead. "To GIL, Golf is Life. He just can’t get enough of it; no matter where he is or what he is doing, it is all about golf! He embodies the obsessed golfer inside all of us."

"GOLF IS LIFE" THEMES:

Each theme collection will be available in headwear, t-shirts, and polo shirts, as well as combinations of cap/t-shirts or cap/polos. GIL will be available for ornamentation with the new Woven Appliqué Labels, Rappliquésâ?¢, silk-screen, and traditional embroidery.

Anger Management: GIL needs to learn to keep his emotions under control while playing golf. The designs available are:

  • "Custom Club Fitting" with GIL breaking a club over his knee
  • "What theâ?¦" with GIL missing a short putt
  • "The helicopter" toss
  • "Bad Language Spoken Here"

    Golf Tips: GIL is constantly searching for ways to improve his game. This series features GIL tinkering with his grip in non-golf situations:

  • Working on his grip with a screw driver
  • Working on his grip with a hammer
  • Working on his grip with a wrench
  • Even at the dinner table with a fork full of spaghetti

    Seasonal: GIL plays golf year-round. If he can’t play, he’s finding a clever way to practice:

  • "Winter Rules" – GIL finds a way to practice his swing while shoveling over what he has already shoveled
  • "Summer Rules" – GIL knows he can’t be on the course all the time so even at the beach; he’s got golf on his mind

    Destinations: GIL likes to travel to play golf all across the country. This line highlights his adventures:

  • Desert Golf
  • Links/Beach Golf
  • Mountains Golf

    COMING SOON: Look for more GIL adventures as other themes are explored, such as Hazards, Body Language, and Occupations.

    "We expect to add more themes and more variations of each theme as this product line becomes more and more popular," commented Jeff Waller, National Sales Manager for Ahead.

    The GOLF IS LIFE line will also feature accessories including ball markers, hat clips, and divot tools. The entire GOLF IS LIFE collection will be available at golf shops and retail stores March 1, 2006.

    Ahead® is a designer and marketer of branded headwear, apparel and accessories. Headquartered in New Bedford, Massachusetts, the company operates four distinct business units: the Ahead Authentic® apparel line; the Kate Lordâ?¢ Collection of fine women’s hats, apparel and accessories; the Ahead® "Heavy Metalâ?¢" line of golf accessories; and the company’s unparalleled line of Ahead® Headgear. Ahead is a sponsor of PGA Authentic and a supporting partner of PGA Golf Retirement Plus.

    Contact:
    Jackie Beck

    For Ahead

    PH: 860.304.3643

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