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Sentient Sports to Preview Science & Motion's PuttWare Version 2.0 at 2006 Professional Clubmakers Society Expo, Booth #100

February 27, 2006

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Saline, MI (February 27, 2006) – Sentient Sports will preview PuttWare Version 2.0 from Science & Motion Golf at the 2006 Professional Clubmakers Society Expo in Booth #100, March 3-5, 2006, in Louisville, KY. PuttWare 2.0, scheduled for release May 2006, features unprecedented dynamic putting analysis parameters, precision 3-dimensional modeling of captured strokes, head movement analysis, and new PuttLab Putter Fitting reports.
Bruce Rearick, Director of Golf at Sentient Sports stated, "SAM PuttLab is a revolutionary tool that takes the guesswork out of putter fitting and putting stroke analysis. For the first time, we can determine the optimal putter specifications for any player through a scientific process. PuttWare Version 2.0 clearly demonstrates that the only accurate way to fit a putter to a player is through measuring, evaluating, and optimizing the player’s: 1) angle of attack (rise angle), 2) shaft angle at impact (de-loft or add-loft), 3) putter loft, 4) putter length, 5) lie angle at impact, 6) rotation and acceleration profiles, 7) putter path direction and shape, 8) putter weight, 9) the player’s physical attributes, and 10) the player’s putting environment(s). With PuttWare 2.0’s PuttLab Reports, the end results are immediate and obvious."
Sentient Sports President, Mike Olsen, commented, "We are enthused about attending the 2006 Professional Clubmakers Society Expo and presenting the most sophisticated putter fitting analysis tool available today. With PuttLab and our other analysis technologies, we are introducing Sentient Sports to the PCS as an organization committed to the delivery of product and information solutions that improve the business potential for all PCS Members and affiliates."
Based in Saline, Michigan, Sentient Sports is a leading golf technology solution provider promoting brands and products to the golf consumer demographic and the golf trade through the use of interactive and simulation technologies. Established in 2003, Sentient Sports is also a value added reseller and systems integrator of leading edge golf analysis applications and technologies. In just three years, Sentient Sports has established customer relationships with many of golf’s most prominent retail chains, country clubs, industry professionals, residential customers, and many Fortune 1000 companies. For more information, visit www.sentientsports.com.
Based in Mainz, Germany, Science & Motion International is the inventor of SAM PuttLab, an ultrasonic technology offering the industry’s leading precision and accuracy in measuring and reporting the 29 most important putting parameters. For more information, visit www.scienceandmotion.com.
For more information about the Professional ClubMakers Society and the PCS Expo, visit www.proclubmakers.org.
Contact:
Matt Frelich
Vice-President of Marketing & Business Development
SENTIENT SPORTS
Office: (734) 944-1542
Toll Free: (866) 465-3576
email: mfrelich@sentientsports.com

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