Promotion Allows Golfers To Purchase A Set Of Pulsar Cleats, The Preferred Cleat Of The Canadian Tour, And Get A Second Set FREE
Gaithersburg, Maryland, February 27, 2006 â?¦ Softspikes, the #1 selling golf cleat brand in the world, today announced a promotion in Canada whereby consumers purchasing a set of Softspikes Pulsar cleats, the Preferred Cleat of the Canadian Tour, can receive a free second set of Softspikes Pulsar cleats of the same thread attachment. The Buy-One-Get-One-Free promotion, which enables consumers to mail in their receipt and product information to receive a second set of cleats from Softspikes, is designed to encourage golfers to change their cleats more frequently as a means of maintaining the best traction and comfort possible.
As a value-added component to the promotion, each Softspikes Pulsar cleat pack will feature samples of PrideSports’ Professional Tee Systemâ?¢, including the RED Shorteeâ?¢ (2 1/8" ) Tee, the YELLOW Prolengthâ?¢ (2 ¾") Tee and the BLUE ProLength-PLUSâ?¢ (3 ¼") Tee. The preferred tee of the Canadian Tour, and the first color coded tee system of its type, the Professional Tee Systemâ?¢ allows golfers to properly match the correct tee size to their appropriate clubhead, permitting easy tee length identification, while promoting consistent setup to "deliver sweet spots" on every swing.
"We are constantly looking for new and unique ways to promote cleat awareness and frequent cleat changes," said Rick Oleksyk, President, PrideSports. "This promotion will not only generate strong awareness for the importance of cleat changing, as a means to enhance traction and comfort, but it further allows us to sample the Professional Tee System and educate golfers on today’s long tee phenomenon."
Pulsar by Softspikes®, which is available in all three of today’s most popular golf shoe insert systems, also features a first-of-its-kind color-coded thread ID system, allowing consumers to easily select their proper golf shoe thread type. Silver and Green Pulsar cleats are available for golf shoes offering the Fast-Twistâ?¢ insert system, golf’s most popular style which is featured on more than 80% of the golf shoes sold worldwide, including market leaders FootJoy, adidas and Callaway. Silver and Red Pulsar cleats are available for golf shoes featuring metal thread inserts, and Silver and Purple Pulsar cleats are available for golf shoes requiring Q-FITâ?¢ cleats.
Through the Company’s proprietary Reactive Comfort Technology, Softspikes Pulsar delivers maximum comfort and performance via a 16-component design that reacts to every angle of force exerted by the golfer. As part of this design, flexor knuckles placed at the flex point on each of Softspikes Pulsar’s eight legs offer enhanced strength, responsiveness and more than twice the flexibility of any cleat on the market. In addition, reinforced arched webbing between each of Softspikes Pulsar’s legs delivers instant energy return every time the cleat is compressed. As a result, all of these features combine to produce a cleat offering unmatched stability and comfort.
In regard to golf tees, as a result of the consumer demand for longer tees, and the continued confusion over tee lengths, in 2004 Pride abandoned the decades-old style of identifying golf tee lengths by inches and created the Professional Tee Systemâ?¢. Today’s most popular size, the YELLOW ProLengthâ?¢ is 2 ¾’ in length. The BLUE ProLength Plusâ?¢ is 3 ¼" in length and the "former"100-year standard 2-1/8" tee is called the RED Shorteeâ?¢. The naming of tees was prompted by the fact that consumers, as well as today’s touring professionals, were becoming confused as to which tee length best maximized the performance of their particular driver. In 2005, Pride took golf tee lengths to their highest level ever with the introduction of GREEN ProLength MAXâ?¢, a 4" wooden golf tee that is the longest tee allowed by the USGA’s Rules of Golf.
The Softspikes Buy-One-Get-One-Free promotion is available at most golf and sporting goods retail outlets throughout Canada. For more information, log on to www.pulsarcanada.com.
Softspikes is a division of PrideSports, which was formed in January 2003, following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.
Contact:
Glenn Mastro
gmastro@mastrocomm.com
Ari Edelman
aedelman@mastrocomm.com
Mastro Communications, Inc.
732-469-5700
