Hickory Stick to increase revenues through GPS advertising and tournament management applications
Austin, Texas – March 2, 2006 – UpLink Corporation announces that Hickory Stick Golf Club in Greenwood, Indiana has installed their Advantage GPS Golf Business Solution, including the popular advertising and tournament management modules. Hickory Stick selected Advantage to engage their golfers, manage their fleet and improve their bottom line.
All 70 of Hickory Stick’s Club Car Precedent vehicles will feature full color graphic GPS displays, designed to improve both the golfer’s game and experience. The golf club will be able to track the location of all cars in real-time from the management computer and increase sponsorship and outing revenue through the GPS advertising and tournament manager modules, completely integrated into the Advantage solution.
"When we initially contemplated installing a GPS system, we were mainly interested in providing a better experience to our golfers with exact yardages to the pin and course graphics," comments Chip Essig, general manager with Hickory Stick. "However, once we learned more about the GPS advertising and tournament management capabilities, we realized that UpLink’s solutions could really help boost our bottom line."
Continues Essig, "Our advertisers like the fact that they can track their leads through GPS advertising. Even better, they like the increased return on investment compared to advertising on scorecards. We secured seven advertisers even before installation and are certain that the advertising option alone will pay for our GPS system."
Advantage is a complete GPS golf business solution enabling courses to:
â?¢ Engage their golfers with GPS displays featuring full color course graphics, precise distances to the pin and hazards, electronic scoring, two-way messaging and food and beverage ordering,
â?¢ Manage their fleets and know where their cars are at all times with real-time vehicle tracking and
â?¢ Transform their bottom lines with GPS advertising, tournament, pace of play and merchandising applications.
For more information, visit UpLink’s website at www.uplinkgolf.com or contact Blake Ponuick at bponuick@uplinkgolf.com or 604-218-6366.
About UpLink
Since 1998, UpLink Corporation has developed innovative GPS-based business solutions to help golf courses, clubs and resorts across North America engage their golfers, secure their fleets and transform their bottom lines. Considered the fastest growing GPS golf solutions provider, UpLink’s INOVA and Advantage solutions are installed at renowned courses across North America including Walt Disney World Resort, Reunion Resort and Club and Poppy Hills Golf Course.
In January, 2006, UpLink introduced INOVA, a complete GPS business solution offering a number of industry firsts including integrated widescreen dashview or roofview GPS displays, multimedia audio, multi-event GPS advertising and integrated maintenance vehicle tracking applications. UpLink is also the first and only company to integrate its solutions into the golf car to enable intelligent car control options, addressing the key issues of golfer safety, car theft and course damage.
An industry innovator, UpLink owns a number of patents including the exclusive rights to the patent that permits position-based advertising at golf courses and is the exclusive GPS partner of leading golf car manufacturer, Club Car, Inc. UpLink is headquartered in Austin, Texas with regional offices throughout the United States. For more information, visit www.uplinkgolf.com, or contact Blake Ponuick at 512-637-4804 (office), 604-218-6366 (cell) or bponuick@uplinkgolf.com.
About Hickory Stick Golf Club
Hickory Stick Golf Club is an Irish links-style course designed by Tim Liddy, offering a playable challenge from all four sets of tees and is dedicated to your complete golf experience. Behind the new leadership of Don Essig III, Chip Essig, and the entire Essig Golf Management team, Hickory Stick Golf Club continues the enhancements to the facility already one of best golf clubs on the south side of Indianapolis.
Head Golf Professional, Keith Clark, and his staff, embrace this commitment to the entire experience which is projected through their customer service, quality golf programs, and pace of play management. Golf Course Superintendent, Matt Brown, has done a masterful job of providing excellent playing surfaces while he oversees many improvement projects to the golf course. For more information, visit www.hickorystickgolf.com
Contact:
Blake Ponuick, UpLink Corporation
604-218-6366 (cell)
512-637-4804 (office)
bponuick@uplinkgolf.com
