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GEMA Announces Tournament Marketing Programs for Planners and Golf Courses

March 6, 2006

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ORLANDO, FL: The Golf Event Managers Association, (GEMA) in an effort to help planners deliver better golf tournaments and help golf courses increase and improve tournament business, announced a series of marketing programs to help both succeed in a competitive golf marketplace.

For Planners, GEMA will provide forms and formats, downloadable information and a host of services to help planners fill tee-sheets and increase sponsors, exhibitors and membership. Golf Courses can take advantage of GEMA’s E-marketing services, marketing consulting, telesales services and other features that will make their courses attract and increase tournament business.

"The golf market with the most potential is in tournament sales," said Tom Pasha, Executive Director of GEMA, " by helping the planners and courses provide new services to the tournament golfer, we can help them grow their business and expand the game."

"With all the newly added courses, and a static number of golfers, the ones that will succeed are the planners and facilities that market themselves best and deliver an exceptional event," Pasha added.

Marketing services are outlined in the GEMA website, www.golfeventmanagers.com, and customized, or Private Label, programs may be designed to address particular marketing challenges. The Golf Event Managers can refer inquiries to specialists inside the organization, or develop entire marketing plans to improve the level of tournament play.

"We are here to help, and we’re finding the golf community really wants and appreciates the services we’re providing," said Pasha.

GEMA is a national organization of golf event planners, golf facilities and vendors, dedicated to increasing and improving golf tournament business, attendance and professionalism on all levels. Based in Orlando, Florida, GEMA focuses on marketing programs to help event planners maximize membership, attendance and sponsorships and works with golf facilities and merchandisers to increase their contacts and business in the tournament golf market. For information on membership, services and marketing assistance, see www.golfeventmanagers.com.

Contact:
Mr. Tom Pasha

Executive Director

Golf Event Managers Assn.

3186 Whisper Wind Dr.

St. Cloud, FL 34771

Tel: 407-891-2252

Fax: 407-891-6428

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