Come Rain Or Shine… GustBuster and SunBuster Products Have You Covered
Farmingdale, NY – Steve Asman, President of Innoventions Enterprises, manufacturers of the world famous GustBuster® Umbrella, found himself in an interesting predicament a few years ago. His invention, the GustBuster Umbrella, had finally reached the pinnacle of success and was now the #1 Umbrella in Golf. Asman’s GustBuster Umbrella was even honored with the prestigious ING Product Ingenuity Award in 1998 and it appeared that he had cornered the market. So what do you do when you have the #1 product in the industry and there’s no more room to grow?
For Asman, it was simple. "It was time to invent a new product," he said. "When the weather was bad and it rained, our umbrella business would skyrocket and the phones would ring off the hook, but when it was sunny, the phones stopped ringing and our business dried up as quickly as the ground did on a hot summer day."
Asman quickly got back to the drawing board and began working on his next revolutionary new product.
"I knew that when the weather was bad golfers would need my umbrella. But I couldn’t control the weather. So I decided to develop a product that golfers would need when the weather was nice and it was bright and sunny outside. That’s where the concept for my SunBuster® Sport Enhancement EyewearTM (S.E.E.) came from."
But Asman didn’t stop there. Rather than simply design eyewear that would provide protection from the sun, which in itself is very important, he decided to go a step further. He wanted to develop a lens that wouldn’t just provide protection from the harmful rays of the sun but would actually improve your golf game!
After two years of rigorous Research & Development, Asman finally introduced his trademark "purple" PuttReadersTM lens for golf. SunBuster’s PuttReaders lens very quickly became one of the hottest products in the golf industry and on the Professional Tours. Their GolfCorrect lenses are de-centered and optically ground to provide a clear, crisp, undistorted view of the golf ball and feature a "purple" PuttReadersTM lens that selectively filters light in the visible spectrum so that golfers can see the fairways, pins, and putting surfaces with perfect clarity, contour definition, color separation, and depth perception. The revolutionary new lens brings out the contours and eliminates the guesswork normally involved in reading a green.
In January 2006, lightning struck for a second time, as SunBuster’s Sport Enhancement Eyewear won the prestigious ING Product Ingenuity Award at the 2006 PGA Merchandise Show in Orlando, Florida for a second time. Amongst hundreds of products that were nominated, SunBuster’s Sport Enhancement Eyewear (S.E.E.) was chosen for having made the "Most Outstanding Contribution" to the golf industry in the past year. Innoventions Enterprises is the only company to have ever received the ING Product Ingenuity Award twice.
"They’re the Academy Awards of the golf industry and we were extremely pleased to have received the coveted award not once, but twice," said Asman. We were up against hundreds of amazing products and we are very honored to have been chosen. It was very rewarding to be recognized by my peers like that, especially for a second time."
Well lightning has just struck for a third time! That’s right! Innoventions Enterprises has just won its’ third Product Innovation Award. It was announced today that SunBuster will be awarded the 2006 ASI Spirit Award for the Most Innovative New Product at the ASI Awards Ceremony on March 22nd in Las Vegas.
"It’s been an unbelievable year," said Asman. "I was so pleased when we won the ING Product Ingenuity Award that I couldn’t imagine things getting any better, well I was wrong, they just did. I can’t wait to attend the awards ceremony in Vegas and pick up our ASI Spirit Award. It’s been like a dream, one I really don’t want to wake up from."
For more information on GustBuster Umbrellas call (888) GUSTBUSTERâ?¦(888) 487-8287 or visit their website at www.gustbuster.com
For more information on SunBuster’s Sport Enhancement Eyewear (S.E.E.) call (866) SUN BUSTERâ?¦(866) 786-2878 or visit their website at www.sunbuster.info
Media members interested in testing any of the SunBuster or GustBuster products for an editorial review should contact Joe Wieczorek joe@themediagroupinc.com or Bart Henyan bart@themediagroupinc.com of the Media Group at (847) 956-9090.
Contact:
Joe Wieczorek
The Media Group, Inc.
(847) 956-9090
E-mail: joe@themediagroupinc.com
