Peoria’s WeaverRidge Golf Course Replaces Existing GPS System and Pre-sells $56,000 in GPS Advertising
Austin, Texas – March 8, 2006 – UpLink Corporation announces that WeaverRidge Golf Course (WeaverRidge) in Peoria, Illinois has selected the Advantage GPS Golf Business Solution to provide customers at their high-end facility with the ultimate golf and service experience. In addition to full-color interactive GPS units installed on each golf car, WeaverRidge will take advantage of the solution’s completely integrated advertising, tournament and fleet management options.
"WeaverRidge is a high-end facility and the only course in Peoria to offer the type of golf and customer experience that UpLink’s solutions can provide," comments Jared Schlipf, general manager with WeaverRidge. "Not only are we looking forward to attracting and retaining more golfers with our new solution, but offsetting the costs with GPS advertising." WeaverRidge finds GPS advertising to be a less expensive, yet powerful alternative to having sponsor signs at the holes. Their advertisers agree, and prior to installing UpLink’s solution, WeaverRidge pre-sold 16 GPS advertising spots at an average cost of $3,500 per spot, totaling $56,000.
"More than attracting additional golfers and advertisers, UpLink’s solutions are helping us improve the bottom line everywhere across the course," continues Schlipf. "One of the most obvious areas of improvement is pace-of-play, but we’re seeing increases in other areas such as tournaments and pro-shop and food and beverage sales."
WeaverRidge also finds the IQLink Fleet Manager module to be a big help when it comes to controlling costs. By using the system to track golf cars and replay vehicle paths, WeaverRidge can monitor where and how car damage occurred, minimizing insurance claim costs. With the cart path control function, they can control where their cars can and cannot go, preventing access to restricted areas and reducing the costs associated with course damage.
WeaverRidge decided to replace its existing GPS system when it received its new fleet of Club Car golf cars. "We were using another GPS system, but when we got our new fleet of golf cars, we found that the units were too heavy and required a roof replacement to install, meaning additional costs to us. We decided to rethink our GPS needs, and selected UpLink," states Schlipf. "The units were easy to install and the team was in and out very quickly. Moreover, they helped us secure advertisers and promote our GPS system to the community."
For more information on UpLink visit www.uplinkgolf.com or for more information on WeaverRidge Golf Course visit www.weaverridge.com.
About UpLink
Since 1998, Austin, Texas based UpLink Corporation has developed innovative GPS-based business solutions to help golf courses, clubs and resorts across North America engage their golfers, secure their fleets and transform their bottom lines. Considered the fastest growing GPS golf solutions provider, UpLink’s Advantage solution is installed at renowned courses across North America including Walt Disney World Resort and Poppy Hills Golf Course. This year, UpLink introduced a completely new point of view on GPS with INOVA, a complete GPS golf business solution offering a number of industry firsts including integrated widescreen dashview or roofview GPS displays, multimedia audio, integrated maintenance vehicle tracking applications and multi-event GPS advertising. Committed to helping courses generate revenue while controlling costs, UpLink offers a turnkey sponsorship program available with both its solutions. The last 20 courses to use this program averaged over $78,000 in advertising revenue. Moreover, UpLink offers the only GPS solutions with intelligent car control options, addressing the key issues of golfer safety, car theft and course damage. Committed to innovating the GPS golf industry, UpLink owns a number of patents and is the exclusive GPS partner to leading golf car manufacturer, Club Car, Inc. For more information, visit www.uplinkgolf.com.
About WeaverRidge Golf Course
Perhaps Illinois’ most spectacular Championship golf course, WeaverRidge is set in rolling hills and forested valleys, surrounded by the beautiful homes of WeaverRidge. Masterfully created by Hurdzan-Fry to balance nature with design, WeaverRidge features multiple bent grass tees and fairways, fast and true greens, challenging and dramatic elevations and excellent practice facilities for those wishing to improve their game or just get warmed up before the round. For more information, visit www.weaverridge.com.
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