Industry Report Shows Idea Iron Brand Leading Off Course Sales
PLANO, TEXAS, March 9, 2006 – Adams Golf (OTCBB:ADGO) announces that the Idea brand was the best-selling iron set in the U.S. at Off Course Golf Specialty retailers in January ’06, according to the latest market share results from Golf Datatech, LLC.
On the strength of the Idea a2 / a2 OS Irons, which began shipping to retailers last October, the Adams Idea lineup of irons outsold over 60 other iron sets in the Off Course market. Adams Golf has had the #1 hybrid iron in golf for more than four years. Leading the Off Course iron set category is new territory for a company once known only for its innovative fairway woods.
"We are very pleased with the success of the Idea brand," Chip Brewer, Adams Golf CEO stated. "Shortly after introduction we received positive feedback from some of our key retail partners regarding the success of the Idea a2 / a2 OS Irons. Because of the quality and performance of these irons we remain optimistic going forward. More importantly, we are strengthening our position as the #1 hybrid irons in golf. Leading a category that we believe is the future of iron set design is both a tremendous accomplishment and opportunity."
Golf Datatech, LLC, is the golf industry’s only provider of retail market research reports that track the market share, price points, inventory and distribution of golf products.
Developing high-performance and technologically innovative golf products is the cornerstone of Adams Golf. From the initial design, through manufacturing and servicing, Adams Golf is committed to helping golfers of all abilities enjoy the game of golf. For more information visit www.adamsgolf.com.
This press release contains "forward-looking statements" made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. The statements include, but are not limited to statements regarding our ability to continue manufacturing products that are commercially acceptable to consumers and statements using terminology such as "may," "will," "expect," "intend," "estimate," "anticipate," "plan," "seek" or "believe". Such statements reflect the current view of the Company with respect to future events and are subject to certain risks, uncertainties and assumptions related to certain factors including, without limitation, the following: product development difficulties; product approval and conformity to governing body regulations; assembly difficulties; competing product introductions; patent infringement risks; uncertainty of the ability to protect intellectual property rights; market demand and acceptance of products; the impact of changing economic conditions; the success of our marketing strategy; our dependence on a limited number of customers; business conditions in the golf industry; reliance on third parties, including suppliers; the actions of competitors, including pricing, advertising and product development risks concerning future technology; the management of sales channels and re-distribution; and one-time events and other factors detailed under "Risk Factors" in our 10-Ks, 10-Q’s and other Securities and Exchange Commission filings. These filing can be obtained by contacting Adams Golf Investor Relations.
Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to be correct. Based upon changing conditions, should any one or more of these risks or uncertainties materialize, or should any underlying assumptions prove incorrect, actual results may vary materially from those described herein. Except as required by federal securities laws, Adams Golf undertakes no obligation to publicly update or revise any written or oral forward-looking statements, whether as a result of new information, future events, changed circumstances or any other reason after the date of this press release. All subsequent written and oral forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by the applicable cautionary statements.
For more information contact: Mary Beth Lacy at (760) 202-1181 or Jeff Wood at (800) 622-0609
Contact:
Mary Beth Lacy
(760) 202-1181
Jeff Wood
(800) 622-0609
