Joanie Hollabaugh Joins ProLink to Oversee Marketing, Public Relations and Branding
(CHANDLER, Ariz.) – ProLink Holdings Corp. (OTC BB: PLKH), the world’s leading provider of Global Positioning Satellite (‘GPS’) golf course management systems, announced today that Joanie Hollabaugh has joined ProLink as Vice President of Marketing.
Ms. Hollabaugh joins ProLink from Labor Systems, Inc. where she served as Marketing Director and was responsible for the re-branding of the Company’s core service. Previously, Ms. Hollabaugh initiated and executed the marketing for Arizona Tile. She brings more than a decade of leadership within all facets of marketing, including a proven track record in branding, product development, public relations, and channel development.
"We are confident Ms. Hollabaugh will be a strong component to our collective team," commented Lawrence Bain, CEO of ProLink Solutions. "Joanie has the proven versatility for the position, as well as the desire to play a significant role in ProLink’s continued growth through brand development, market research and trade show initiatives. Joanie’s skills, combined with her creative vision, will deliver value to both ProLink and our partners, further enhance our brand name, and strengthen our sales channels."
"ProLink’s commitment to our Brand Promise of being a trusted Partner with our golf course clients is a core philosophy that we live everyday," Mr. Bain continued. "Joanie will help us disseminate that message in a meaningful way to each of our constituents."
About the ProLink System
ProLink’s industry-leading GPS system boasts a high-resolution, color display unit neatly affixed to each golf cart. The easy-to-read screen displays pinpoint-accurate distances to the hole, as well as vibrant and easy-to-understand graphics of fairways, greens, hazards and other on-course geographical features. Better navigating the course and taking guesswork out of the game aids golfers’ shot selections and, in turn, speeds pace of play.
Other features include ordering food and beverage at the touch of a button on the ninth and 18th tees, as well as personal scoring and tournament leaderboards.
With ProLink GPS systems, courses in ProLink’s portfolio streamlines operations by optimizing tee-sheet yield and enhancing golf cart wear-and-tear monitoring. Courses are better equipped to manage large tournaments and corporate outings, thus attracting additional events and incremental profits.
Through revenue generation, bottom-line savings and overall game-improvement and enjoyment features for golfers, ProLink GPS systems have become a necessary marketing and management tool for private, resort and daily-fee courses.
Course operators say the reliable and robust ProLink GPS system benefits food-and-beverage sales; green and cart fees; innovative and unobtrusive on-screen advertising for local businesses and course merchandise, tournaments and memberships; optimal tee-sheet yield; and marketing a competitive advantage to secure more golf rounds from new and repeat players.
Courses engaging with ProLink Solutions and its distributors substantially lower expenses by not having to hire additional on-course staff or develop costly, cumbersome yardage books. Courses also add up to four rounds per day from pace-of-play improvements, and can control messages from a central computer from which clubhouse staff can issue golfers ‘speed-up-play’ and inclement-weather notices. ProLink GPS systems also allow for quicker reaction to on-course medical emergencies.
About ProLink Holdings Corp.
Based in Chandler, Arizona, ProLink Holdings Corp.’s industry-leading technology and marketing richness is installed at more than 700 resort, private and public courses worldwide — more than triple the installations of all its competitors combined. World-famous course partners of ProLink include Valderrama Golf Club in San Roque, Spain, Dai-Takarazuka in Osaka, Japan and Kapalua Resort in Maui, Hawaii.
The world’s largest golf-course management companies, including Pacific Golf Management, Meadowbrook, Kemper Sports, Evergreen Alliance Group and Billy Casper Golf feature ProLink. Via its international distributors, ProLink is also being rapidly adopted throughout Europe, South Africa, the Middle East, Australia and Japan.
Risks and uncertainties are described in reports filed by PLKH with the United States Securities and Exchange Commission
For more information about ProLink, visit www.goprolink.com , call 480.753.2337 or email info@goprolink.com.
Contact:
Rich Katz 703-761-1444
rkatz@billycaspergolf.com
Shane Sharp 803-547-2118
ssharp@billycaspergolf.com
Buffalo Communications
