Responsibilities Will Also Include Director of National Accounts for Ahead
New Bedford, MA, March 16, 2006 . . . Ahead, a leader in branded headwear and apparel, has tapped industry veteran Tracy Tate Wilson as General Manager for the Kate Lordâ?¢ Collection and Director of National Accounts for Ahead. The dual role will take advantage of Wilson’s twenty plus years of retail and sales experience in golf industry.
"The Kate Lord Division has been a tremendous success for Ahead, experiencing double digit growth each year since its initial introduction four years ago," stated Jeff Waller, national sales director, Ahead. "With Tracy’s industry expertise and vast knowledge of the retail market, we are confident the Kate Lord Collection will become an even bigger player in the women’s apparel market. Tracy also has very strong relationships with our national accounts and tour events and will work closely with them in growing our Ahead Authentics®, headwear, and accessory businesses."
In Wilson’s new role, she will be responsible for the product development, design, and sales for the Kate Lord Collection, as well as oversee Ahead’s national account business.
"I am very excited to part of the Ahead team," stated Wilson. "I have watched the company evolve over the years from a leading headwear company to becoming a dominant player in the apparel and accessory business. Ahead has truly earned the respect of their retail partners by continuing to offer new and innovative product designs, fabrics, styles, and most of all, incredible garment ornamentation. I look forward to continuing to cultivate their retail partnerships, enabling both of us to grow to our full potential."
Wilson began her career in the golf industry at Walt Disney World, where she spent eight years as a PGA professional and area golf and tennis merchandise manager for Disney World and Disneyland. Most recently, she has held senior management positions in sales and marketing for two golf apparel companies.
Ahead is a designer and marketer of branded headwear, apparel, and accessories. Headquartered in New Bedford, Massachusetts, the company operates four distinct business units: the Ahead Authentic® apparel line, the Kate Lordâ?¢ Collection of fine women’s hats, apparel and accessories, the Ahead® "Heavy Metalâ?¢" line of golf accessories, and the Company’s unparalleled line of Ahead® Headgear. Ahead is a sponsor of PGA Authentic and a supporting partner of PGA Golf Retirement Plus.
Contact:
Jackie Beck
For Ahead
PH: 860.304.3643
