ALTAMONTE SPRINGS, FL – (March 16, 2006) – A new key element of a solid marketing plan is not just a buzzword. "Buzz marketing," says entrepreneur Patrick Coulson, "shouldn’t be ignored.
"Outthinking the competition, not outspending them, is the key to successful business today," said Coulson. "Buzz marketing, PR and business prospecting are more critical than ever to differentiate yourself."
Buzz marketing will be just one of the topics Coulson touches upon during his workshop presentation, "Marketing Into The Future," at the 16th Annual ING Spring Conference, scheduled for May 21-25 in Pinehurst, N.C.
The International Network Of Golf, a 16-year-old non-profit, media-based networking organization whose mission is to bring together members of the media and business communities to enhance communication in golf, conducts the conference, which is expected to attract over 250 people.
ING is open to anyone in the golf industry or media.
Coulson’s presentation takes place on Tuesday, May 23 at the Country Club of Whispering Pines, and is one of six educational workshops on the schedule. Other bullet points of his presentation are:
1) The five "must-haves" for good direct marketing; 2) How to reach the younger generation and not alienate the core golf demographic; 3) Examples of good dynamic marketing; 4) Tips and tricks for a great website; 5) Using prospecting to increase success.
Coulson, President and CEO of GolfBuzz, Inc., is a serial entrepreneur with over 12 years of experience developing interactive Internet applications. His work has helped hundreds of thousands of people to connect and find employment. His core strengths are team building, creativity and his ability to simplify complex problems and convert them into innovative, intuitive and fun-to-use systems.
Before founding GolfBuzz, Inc., Coulson founded PureCarbon, Inc., one of the Internet’s first online recruitment websites and winner of the 2001 HR Product of the year. Prior to PureCarbon, Coulson held leadership positions at The Home Depot, Apple Computer, Cisco Systems and Silicon Graphics.
Other educational sessions at the conference include "The Future Of Golf;" "Working With The Media;" "The Edge Of Technology," "PR Of The Future;" and the "Publishers Roundtable."
The recently renovated Comfort Inn of Pinehurst is the main hotel for the conference, joining National Golf Club and the Country Club Of Whispering Pines in hosting this annual gathering of media and industry leaders.
The refurbished Country Club of Whispering Pines will host all the ING Spring Conference morning activities, including the One-On-One Appointment Show, educational seminars and breakfasts. Also, the two Ellis Maples-designed golf courses will host three of the five golf outings.
The National Golf Club serves as headquarters for the ING Spring Conference. Conference registration, the Sunday Kickoff Golf event, the ING Demo Lab and all nightly functions will be hosted at this private club, which features some of the most beautiful grounds in all of the Sandhills, and a Jack Nicklaus-designed golf course.
The other golf event, the International Pairs World Finals Qualifier, will be conducted on Wednesday May 24 at one of the region’s most famous golf courses, Tobacco Road. Winners from this two-player team net points event will represent the USA and ING in the International Pairs World Finals Aug. 9-12 at Celtic Manor in Wales. Tobacco Road is a Mike Strantz design that is nationally ranked and extremely challenging.
If you would like to reserve a room at one of the three specific properties described above, do so quickly, as the staff is filling the rooms first come, first served.
A full schedule of events, an entry form and other information can be found at www.inggolf.com/. Register now for the best choices. For more information, call 407-328-0500.
Contact:
Mike Jamison
407-328-0500
mike@jamisongolf.com
Covering the business of golf!
