PALM BEACH GARDENS, Fla. – Over 2,400 PGA Professionals nationwide have signed up to participate in the inaugural PGA Free Fitting & Trade-Up Month to be held this April. PGA Professionals participating in PGA Free Fitting & Trade-Up Month can be located via the Internet at both playgolfamerica.com and PGA.com/fit.
"Long considered experts on the lesson tee, PGA Professionals can use this program to remind their patrons that they are the experts in golf equipment too," said PGA Director of Instruction, Rick Martino. "We have gone to great lengths at the PGA Learning Center in Port St. Lucie, Fla., to expand our state-of-the-art fitting equipment, because everyone in the golf industry knows how important having the correct equipment is to enjoying the game."
During PGA Free Fitting & Trade-Up Month, participating PGA Professionals across the country will provide free 15-minute expert equipment fitting sessions and complete a "Free Fitting & Trade-Up Month Equipment Profile" for every golfer they fit, to ensure that the equipment they currently own, or the new equipment they plan to purchase, is the right fit for their game.
In addition to giving a free fitting, these PGA Professionals are also authorized PGA Trade-In Network participants, allowing golfers to trade up to new, fitted golf clubs more affordably, by accepting their used golf club trade-ins at fair market values based on the PGA.com Value Guide, The National Standard for Golf Club Values.
PGA Free Fitting & Trade-Up Month targets golfers of all skill levels and seeks to increase their participation, performance and enjoyment of the game, while at the same time raising the awareness, relevance and competence of PGA Professionals in the eyes of consumers as equipment technology and fitting experts.
PGA Free Fitting & Trade-Up Month is offered by The PGA of America in partnership with Golf Digest, PGA Trade-In Network, and PGA.com Value Guide. The April issue of Golf Digest includes the consumers’ PGA Free Fitting & Trade-Up Card, which the public can take to any participating PGA Professional to be completed. PGA Professionals participating in the program are being promoted online at playgolfamerica.com and PGA.com/fit.
As an added incentive, every golfer who experiences a free custom-fitting session and sends in a PGA Free Fitting & Trade-Up Card is entered for a chance to win an Ultimate Fitting Experience at the PGA Learning Center in Port St. Lucie, Fla., from The PGA of America and the following golf club manufacturers: Adams Golf, Callaway Golf, Cleveland, Cobra, MacGregor, Mizuno, Nike Golf, PING, TaylorMade and Titleist.
Notable statistics about custom-fitting, trade-ins and sales
* At active trade-in facilities, 70 percent of wood sales involve a trade-in
* At active trade-in facilities, 50 percent of iron set sales involve a trade-in
* Average Driver repurchase cycle time is 2.7 years
* Average Fairway Wood repurchase cycle time is 3.5 years
* Average Iron set repurchase cycle time is 3.3 years
* Average Putter repurchase cycle time is 2.2 years
Contact:
Rebecca Seelig
561/624-7671
rseelig@pgahq.com
