Orlando, FL- F2 Wedges, featuring Face Forward technology, are now available in the Orlando area Edwin Watts stores.
"We are extremely excited that golfers in the Orlando area will have a chance to see, feel and buy our F2 wedges," said F2 Golf COO, Derrick Dobbin. "We’re also pleased that such a reputable retailer like Edwin Watts has seen the validity behind Face Forward technology to offer our product to their customers."
The F2 series of wedges that include wedges with lofts of 52, 56, 58 and 60 degrees are available in Edwin Watts stores on International Drive, North Frontage Rd. (near the airport), Turkey Lake Road and on East SR 436 in Casselberry.
Face Forward technology places the leading edge of the blade ahead of the shaft and hosel. This keeps the club face on line through even the heaviest grass and also keeps the hands ahead of the club head in perfect position throughout the shot.
F2 wedges have sold through an infomercial on the Golf Channel for the past 16 months. The company has experienced great success with their direct to consumer sales model experiencing less than a 7% return rate. F2 Golf has expanded its advertising efforts into a number of major golf magazines for the remainder of 2006. Jeff Peterman, the creator and chief club designer, is working on a full set of irons that will be introduced this summer.
"We believed that the success of the F2 infomercial and the opportunity to share the Face Forward technology on television would lead to a natural progression for retailers to carry our product." Said Dobbin. "First quarter sales for 2006 have broken all previous figures to date and the addition of Top 10 retailers like Edwin Watts will continue to help us grow as we introduce F2 irons and other products later this year."
Contact:
Holly Geoghegan
Golf Marketing Services
407-682-4853
holly@golfmarketinginc.com
