Four Colors Highlight Most Successful Line in Company History
CARLSBAD, Calif. (March 31, 2006) – adidas Golf, a leader in performance footwear, is known primarily for innovative technology and comfort. This season, the company plans to spice things up with the launch of a Limited Edition Collection inspired by their athletes on major tours around the world. The Tour 360, adidas’ flagship product and fastest moving golf shoe in company history, is coming to the marketplace in tour-inspired colors.
"Demand for adidas footwear with colors worn by our athletes on tour has been boiling over since last season’s release of the Torsion Euro," says Dave Ortley, Global Director of Footwear for adidas Golf. "Once again, the buzz created on tour has spilled over, and we’ve decided to commercialize these unique offerings. Each time we debuted a new color for one of our athletes, our Customer Service lines would ring off the hook for weeks in response. Due to the overwhelming demand for these unique products, we created the ‘Tour 360 Limited Edition Tour Collection.’ This one-time offering will only be available while supplies last."
Appropriately, hitting the tour in time for the year’s first major championship, will be the white/nordic green/gold metallic colorway (pictured). Look for adidas Golf athletes such as John Daly, Sergio Garcia, Retief Goosen, and 2003 Masters Champion Mike Weir to be wearing their Tour 360s at some point during the week.
Introduced in 2005, the Tour 360 has taken the golf shoe market by storm. The Tour 360 won the prestigious ispovision Global SportStyle Award for Men’s Footwear of the Year 2005. The award was significant in that it encompassed all types of sport footwear, not just golf-specific footwear.
The Tour 360 encompasses eight key technologies, making it a key piece of equipment for the serious player. One key technology, the 360 Wrap with independent forefoot and heel, delivers exceptional support to keep the foot centered within the shoe, ensuring a solid hitting platform and enhanced stability.
The white/nordic green/gold metallic colorway will be available at select accounts and www.adidasgolf.com starting on April 1, 2006. Retail price is $180.00. The other three colorways (white/altitude/silver metallic; white/diva/black; white/black/yellow cab) will be available beginning May 1, 2006.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf Company has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Consumers can learn more about TaylorMade-adidas Golf and its brands at (800) 888-CLUB or www.tmag.com, www.taylormadegolf.com, www.adidasgolf.com, www.maxfli.com or www.rossaputters.com.
Contact:
TaylorMade-adidas Golf
John Steinbach
Tel: 760.918.6330
eMail: john.steinbach@tmag.com
