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Ahead Is Off To The Races With New License Agreement With The Kentucky Derby

April 3, 2006

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New Bedford, MA, March 20, 2006 . . . Ahead, a front runner in branded headwear and apparel, has recently signed an agreement with Church Hill Downs, Inc., as an official licensee of the 132nd running of the Kentucky Derby on May 6, 2006 in Louisville, Kentucky. As an official licensee, Ahead has been selected to provide logo headwear and apparel from Ahead Authentics® and Kate Lordâ?¢ Collection lines, along with metal and leather accessory items for this year’s Kentucky Derby and Kentucky Oaks events.

"Ahead is thrilled to be selected as one of only two headwear licensees for America’s greatest horse race, the Kentucky Derby," stated Jeff Waller, national sales director for Ahead. "I think Kentucky Derby fans will feel like they have hit a trifecta when they see all the wonderful Ahead apparel and merchandise available to them."

The limited edition, commemorative 132nd Kentucky Derby caps, along with the full complement of Ahead licensed products, is available on the Kentucky Derby website, in the Derby Museum, and at other approved Derby locations. The product line sporting the official 132nd Kentucky Derby logo includes solid and stripe polo shirts for men, a micro-fleece pullover and a solid polo for women, and a line of Ahead accessories: money clips, credit cardholders, wallets, divot tools, ball and hat markers.

"Ahead is known as one of the premier headwear, apparel and accessory companies in the sporting goods industry today," stated Angie Fleitz, buyer for the Kentucky Derby Museum. "We are excited to be able to team up with Ahead this year and offer high quality products to our loyal fans and supporters of the 132nd Kentucky Derby."

Ahead® is a designer and marketer of branded headwear, apparel and accessories. Headquartered in New Bedford, Massachusetts, the company operates four distinct business units: the Ahead Authentic® apparel line; the Kate Lordâ?¢ Collection of fine women’s hats, apparel and accessories; the Ahead® "Heavy Metalâ?¢" line of golf accessories; and the company’s unparalleled line of Ahead® Headgear. Ahead is a sponsor of PGA Authentic and a supporting partner of PGA Golf Retirement Plus.

Contact:
Jackie Beck

For Ahead

PH: 860.304.3643

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