Pulsar Purchase, Which Includes A 12-Month Golf Digest Subscription, Is Driving Softspikes’ Most Aggressive Cleat-Changing Awareness Campaign Ever
Gaithersburg, Maryland, April 4, 2006 â?¦ PrideSports, maker of Softspikes®, the #1 selling golf cleat brand in the world, today announced that 1st quarter sales of Pulsar cleats are on record pace thanks to a joint promotion with Golf Digest, the world’s largest golf publication. The 2006 promotion enables consumers who purchase a pack of Pulsarâ?¢ cleats, the #1 cleat on TOUR, to receive 12-months of Golf Digest magazine, along with samples of Pride’s popular Professional Tee System® tees.
Highlighting the promotion, Softspikes has placed over 5500 Point of Purchase (POP) displays at U.S.-based retail establishments, including green grass and off-course shops, which carry Softspikes-brand cleats. Golfers purchasing Pulsar cleats at these retail outlets during 2006 receive a special code inside the pack of cleats that can be used to redeem their 12-month subscription to Golf Digest. The POP displays have been a driving force in educating consumers on the promotion and driving the sell through of Pulsar cleats.
PrideSports announced the Pulsar/Golf Digest promotion in January at the 2006 PGA Merchandise Show in Orlando. Response from the announcement was immediately strong and has resulted in a nearly 150% increase in 1st quarter sales, as compared to previous years.
"When you marry the #1 Cleat on TOUR with the world largest golf magazine, and offer the promotion at thousands of golf courses and retail establishments nationwide, expectations for success are pretty strong," said Rick Oleksyk, President, PrideSports. "However, we never expected that 1st quarter sales would be so brisk, which gives us tremendous optimism for the remainder of 2006."
Oleksyk adds, "This promotion was designed to enable us to promote cleat changing in America and we couldn’t be happier that golfers are flocking to purchase Softspikes replacement cleats."
Pulsar by Softspikes features the Company’s proprietary Reactive Comfort Technologyâ?¢. Through this technology, Pulsar delivers maximum comfort and performance via a 16 component design that reacts to every angle of force exerted by the golfer. As part of this design, flexor knuckles placed at the flex point on each of Pulsar’s eight legs offer enhanced strength, responsiveness and more than twice the flexibility of any cleat on the market. In addition, reinforced arched webbing between each of Pulsar’s legs delivers instant energy return every time the cleat is compressed. As a result, all of these features combine to produce a cleat offering unmatched stability and comfort.
Adds Oleksyk, "It is imperative that golfers change their cleats in order to maintain the best traction and comfort possible. Therefore, this campaign with Golf Digest is by far our most aggressive cleat changing awareness effort ever."
For more information about the Softspikes/Golf Digest promotion, log on to www.pulsarcleats.com.
About Softspikes
Softspikes is a division of PrideSports, which was formed in January 2003, following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.
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Ari Edelman
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Mastro Communications, Inc.
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