Erikson Golf to Market, Sell the Heavy Putter
(RIDGEFIELD, Connecticut) – Boccieri Golfâ?¢ (pronounced "bo-CHERRY") — maker of the Tour-proven Heavy Putterâ?¢, featuring a revolutionary weighting system that automatically improves the consistency of the putting stroke and reduces putts per round — today announces that Erikson Golf Ltd. has been named the exclusive distributor of the Heavy Putter in Canada.
Erikson Golf boasts extensive experience distributing American golf products in Canada via a coast-to-coast sales force and state-of-the-art warehouse facility in Montreal. As part of the multi-year agreement, Erikson Golf will dedicate a percentage of its Heavy Putter sales revenue to the continued marketing and promotion of the Heavy Putter’s features, advantages and benefits to golfers. In addition, Erikson will work closely with retailers to monitor and uphold the integrity of the brands.
"The ever-increasing global demand for the Heavy Putter has necessitated our expansion into international markets," said Stephen Boccieri, inventor of the Heavy Putter and President / CEO of Boccieri Golf. "We are excited to work with Erikson Golf to further our goal of making it as easy for Canadian golfers to purchase the Heavy Putter and instantly improve their games like golfers in the U.S. are experiencing."
Because of the Heavy Putter’s heavier, overall weight, the body instinctively activates its larger, more stable muscles to perform the putting stroke, promoting a consistent, pendulum stroke.
In addition, the Heavy Putter has a patented Weight Management System (WMSâ?¢), a 250-gram weight in the grip section that raises the balance point 75 percent higher than conventional putters. This prevents wrist breakdown and creates greater stability and consistency during the putting stroke. Despite the added weight in the handle, the higher balance point actually makes the Heavy Putter feel lighter during the stroke. Using the adjustable tip weights, the balance point can be fine tuned for an optimal release through impact. Combined, these features result in a correct, consistent swing path, uniform pace and precise distance and directional control.
Boccieri Golf recently unveiled its new Heavy Putter Matte Series putters at the 2006 PGA Merchandise Show in Orlando, Fla. Featuring the same, revolutionary weighting technology as the original Heavy Putter, the new Matte Series head is finished in sleek, dark gray and is combined with a satin shaft and midsize grip.
In addition to the difference in appearance, the Heavy Putter Matte Series carries a lower price than the Original Series. This is mainly due to Heavy Putter’s dramatic rise in popularity, resulting in production efficiencies and cost savings passed along to retailers and consumers. The MSRP of the new Matte Series putters is $229 USD, including the adjustable tip-weight kit. A blade model (A3-M) and mallet model (B3-M), both with heel-mounted, double-bend shafts, will be the first introduced, available to consumers in April.
More about the Heavy Putter by Boccieri Golf
The Heavy Putter has been the golf industry’s buzz since it launched its revolutionary putters at the 2005 PGA Merchandise Show. It has gained attention from Sports Illustrated, USA Today, U.S. News & World Report, Robb Report, Popular Science, The Golf Channel, all national and regional golf media, and Top-25 daily newspapers. The Heavy Putter has also achieved immediate acceptance on the PGA, Nationwide and Champions Tours.
After switching to a Heavy Putter in 2004, Troy Matteson catapulted from 110th to 8thin putting on the Nationwide TOUR and finished the 2005 season as its No.1 player, breaking the single-season earnings record in the process and earning a 2006 PGA TOUR card.
The Heavy Putter represents a radical shift in putter concept, design and technology, and is touted by professional golfers, industry executives and media as the first new putter in decades that can revolutionize golf because its weighting system improves the consistency of the putting stroke automatically. They liken it to the paradigm shift that occurred with the advent of electric golf carts, metal woods, graphite tennis rackets and parabolic skis — innovations that changed how a sport is played.
In addition to the innovative Weight Management System, Heavy Putters incorporate the highest-quality, advanced-design principles in putters:
â?¢ CNC milled from 303 Stainless Steel (304 in Matte Series), a very soft metal that creates a soft putting feel
â?¢ Perimeter heel-to-toe weighting, creating a high Moment of Inertia (resistance to twisting) for better distance control, and straighter and more accurate putts
â?¢ Face-balanced heads that make it easier to square the putter head at impact
â?¢ Diamond-cut, patterned faces that optimize the golf ball’s roll and impart a soft feel at impact
â?¢ "Surround Sight" semi-circle alignment aids — exclusive to the Heavy Putter — located behind the face promote on-center hits and a tighter deviation of sweet spot impact versus lines or dots
Heavy Putter Original Series models include:
â?¢ A1 – blade-style head with a center-mounted shaft
â?¢ A2 – blade-style head with a heel-mounted, full-offset plumber’s neck hosel
â?¢ A3 – blade-style head with a heel-mounted, double-bend shaft
â?¢ B1 – mallet-style head with a center-mounted shaft
â?¢ B2 – mallet-style head with a heel-mounted, full-offset plumber’s neck hosel
â?¢ B3 – mallet-style head with a heel-mounted, double-bend shaft
Heavy Putter Matte Series models include:
â?¢ A3-M – blade-style head with a heel-mounted, double-bend shaft
â?¢ B3-M – mallet-style head with a heel-mounted, double-bend shaft
Various standard, mid and long-putter lengths are available for men and women in both right- and left-handed models. Contact: 888-PUTTER-4, info@heavyputter.com , www.heavyputter.com or www.boccierigolf.com .
Contact:
Rich Katz
Buffalo Communications
703.891.3319
rkatz@billycaspergolf.com
