Agreement Includes New Advertising Campaign
BLOOMINGTON, Minn. (April, 2006) — Lawn-Boy today announced a new relationship with golf legend Jack Nicklaus who will endorse Lawn-Boy mowers under a multi-year agreement. As part of the new relationship, Nicklaus, winner of 100 worldwide titles and designer of over 240 golf courses around the world, will appear in a series of ads for Lawn-Boy’s Insightâ?¢ and Insightâ?¢ Gold walk-behind mowers and Precisionâ?¢ Z zero-radius-turning mowers.
"We’re thrilled to enter into this long-term partnership with Mr. Nicklaus," says Pat Cappucci, Managing Director – Lawn-Boy. "Over the years, he has built his reputation on consistent, top quality performances and great design, and demands nothing but the best. Because those are the same qualities on which Lawn-Boy prides itself, Mr. Nicklaus is an ideal partner as we work to reinforce the value of the Lawn-Boy brand."
"Top-performing equipment makes a big difference on the golf course and at home," Nicklaus says. "That’s why we use Lawn-Boy." (Lawn-Boy equipment is currently being used on several of Nicklaus’ properties.) Nicklaus shot the first Lawn-Boy television and print ads in Florida in early February. The agreement runs through December 31, 2010.
Founded in 1934, Lawn-Boy is a leader in designing innovative, user-friendly and premium quality yard care equipment. Lawn-Boy offers a range of mowers with high performance, easy-to-use features to help home owners safely meet their toughest mowing challenges. For more information about Lawn-Boy, call 1-800-LBMOWER (1-800-526-6937) or visit online at www.lawn-boy.com.
Contact:
Renee Robinson
(816) 460-3027
rrobinson@nicholsonkovac.com or
Brian Bellmont
(952) 233-0428
brian@bellmontpartners.com
