TORRINGTON, Conn. — With tricky winds and a lengthened course at the 70th Masters Tournament, the name of the game was consistency, accuracy and performance and that’s exactly what Rifle Project X steel shafts delivered to win first- and second-place at the revered Augusta National Golf Club. Playing Project X shafts in his irons, this year’s Masters champion cruised to victory with a 7-under 281.
The Masters win was the second in three years for Project X shafts, which many consider to be the world’s most advanced steel shaft in golf today. In addition to the win and runner-up, Rifle Flighted shafts claimed one of the third-place positions.
"The Masters is always an emotional victory, and we’re extremely excited that our Rifle Project X shafts delivered the consistency, accuracy and performance to win one of most prestigious tournaments in golf," says Ray Lucas, vice president of sales and marketing for Royal Precision. "The sophisticated engineering that goes into Rifle steel shafts truly makes the winning difference for many of the world’s top pros. Project X shafts help players maintain their highest level of consistency by using a different per-inch constant taper that provides greater energy transfer to the ball at impact and optimum trajectory."
Designed by Royal Precision — America’s first steel shaft manufacturer — Rifle-branded steel shafts combine four advanced technologies to produce steel shaft innovation unparalleled in the industry. Only Rifle steel shafts offer: Frequency Matching that perfectly matches a set of clubs through electronic calibration; Stepless Design Technology that eliminates the energy-robbing ‘steps’ found on most other steel shafts, and provides greater accuracy and a smooth, yet solid, feel at impact; Patented Internal ‘Rifling’ that transfers energy more efficiently than other steel shafts, reduces vibration and increases distance; and advanced Flighted Technology that features produces variable ball trajectories for different clubs within a single set.
For more information on premium Rifle steel shafts or Royal Precision products, call 800-811-2795 or visit www.royalprecision.com.
Headquartered in Torrington, Conn., Royal Precision Inc. is a leading designer, manufacturer and distributor of high-quality, innovative golf club shafts, including the Rifle shaft which features Royal Precision’s "Frequency Coefficient Matching" technology designed to provide consistent flex characteristics to all the clubs in a golfer’s bag. For more information, call 800-811-2795 or visit the Royal Precision website at www.royalprecision.com.
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