New Design Revolutionizes Utility and Style
SPRINGFIELD, Tenn. – Datrek Miller International (DMI), has added a new model to its market share-leading line of golf bags with the introduction of the Razor cart bag under the Datrek brand name. Its fresh, non-traditional design is targeted at the golfer who wants something different than what is currently available in the cart bag market—a bold, confident, high tech look.
"The Razor cart bag is the result of combining inspiration and technology from other lifestyle products," said Andy Cimini, DMI product engineer. "We want to build upon our success in the market by continuously offering the consumer innovative golf bags with cutting-edge design and functionality."
The Razor features the company’s patent-pending "Quick Grab" pocket that uses magnetic closures for easy access without the hassle of standard zippers. Datrek has also built in its color-coded, elevated 14-way club divider system. The garment pocket features individual "locker pockets" that separate and protect personal items. Features that Datrek has built a reputation for, such as a putter tube, cart strap system and cooler pocket are also included, but have been integrated into the design in a sleeker, more concealed manner.
The Razor will be available at retail June 1 with a suggested retail price of $250. Available colors include all black, black/gun, black/red and black/blue.
About DMI
Datrek Miller International (DMI) is a leading supplier of products and value-added services to the golf industry. For over 50 years, the company has had a history and reputation for designing, manufacturing, marketing, and supplying premium golf accessories including golf bags, travel covers, bag tags, head covers, towels, luggage, and a wide assortment of gifts and awards. DMI services over 7,000 points of sale through multiple distribution channels with a wide selection of products and value-added services representing multiple brands within the golf industry. More information and a full product catalog can be found at www.dmigolf.com.
Contact:
Mike Alday
615.791.1535 x 22
mike@aldaycommunications.com
Josh Raymond
615.791.1535 x 28
josh@aldaycommunications.com
