Protects ProLink’s Unique Financing Concept; Solidifies Industry Leadership Position
(CHANDLER, Ariz.) – April 19, 2006 — ProLink Holdings Corp. (OTC BB: PLKH), the world’s largest provider of Global Positioning Satellite ("GPS") golf course management systems, today announced that the United States Patent and Trademark Office has awarded patent number 7,031,947, Method And Apparatus For Continuing Play With Cart-Based Navigation/Information System Display, effective April 18, 2006. This patent protects ProLink’s innovative Pay-for-Play system, adding a key piece to ProLink’s intellectual property portfolio. ProLink is the only Company in the industry who can utilize this unique business process, which is a system of sharing revenue with the golf course. The Pay-for-Play system offers the service gratis to the customer for less than a full round, before automatically revoking use of the system if the customer does not authorize payment following the free period.
The Pay-for-Play program enables golf courses to lease the ProLink GPS system without significant up-front expenditures, instead charging golfers by the round to use the system. The system is provided free to each group for the first three holes, and then is offered to the customer at a nominal fee for the remainder of the round. The acceptance rate for this service has been approximately 94 percent, indicating strong demand from customers who are willing to pay a small fee to obtain yardage and course information for the balance of the round.
The Pay-for-Play patent brings the total number of patents protecting ProLink’s intellectual property to thirteen.
In February, the Company announced a $10 million financing arrangement to fund leases from customers for ProLink Solutions, and to also expand the target markets for ProLink Capital to include funding non-GPS capital expenditures.
"We believe Pay-for-Play will allow many golf courses who would otherwise be unable to afford our GPS system to provide their customers with this unique and exciting enhancement," commented Lawrence Bain, President and CEO of ProLink Holdings Corp. "This patent ensures that ProLink will be the only Company in the industry utilizing this unique financing arrangement, and we look forward to expanding our customer base significantly with this patented process."
About the ProLink System
ProLink’s industry-leading GPS system boasts a high-resolution, color display unit neatly affixed to each golf cart. The easy-to-read screen displays pinpoint-accurate distances to the hole, as well as vibrant and easy-to-understand graphics of fairways, greens, hazards and other on-course geographical features. Better navigating the course and taking guesswork out of the game aids golfers’ shot selections and, in turn, speeds pace of play.
Other features include ordering food and beverage at the touch of a button on the ninth and 18th tees, as well as personal scoring and tournament leaderboards.
With ProLink GPS systems, courses in ProLink’s portfolio streamlines operations by optimizing tee-sheet yield and enhancing golf cart wear-and-tear monitoring. Courses are better equipped to manage large tournaments and corporate outings, thus attracting additional events and incremental profits.
Through revenue generation, bottom-line savings and overall game-improvement and enjoyment features for golfers, ProLink GPS systems have become a necessary marketing and management tool for private, resort and daily-fee courses.
Course operators say the reliable and robust ProLink GPS system benefits food-and-beverage sales; green and cart fees; innovative and unobtrusive on-screen advertising for local businesses and course merchandise, tournaments and memberships; optimal tee-sheet yield; and marketing a competitive advantage to secure more golf rounds from new and repeat players.
Courses engaging with ProLink Solutions and its distributors substantially lower expenses by not having to hire additional on-course staff or develop costly, cumbersome yardage books. Courses also add up to four rounds per day from pace-of-play improvements, and can control messages from a central computer from which clubhouse staff can issue golfers "speed-up-play" and inclement-weather notices. ProLink GPS systems also allow for quicker reaction to on-course medical emergencies.
About ProLink Holdings Corp.
Based in Chandler, Arizona, ProLink Holdings Corp.’s industry-leading technology and marketing richness is installed at more than 700 resort, private and public courses worldwide — more than triple the installations of all its competitors combined. World-famous course partners of ProLink include Valderrama Golf Club in San Roque, Spain, Dai-Takarazuka in Osaka, Japan and Kapalua Resort in Maui, Hawaii.
The world’s largest golf-course management companies, including Pacific Golf Management, Meadowbrook, Kemper Sports, Evergreen Alliance Group and Billy Casper Golf feature ProLink. Via its international distributors, ProLink is also being rapidly adopted throughout Europe, South Africa, the Middle East, Australia and Japan.
Risks and uncertainties are described in reports filed by PLKH with the United States Securities and Exchange Commission
For more information about ProLink, visit www.goprolink.com , call 480.753.2337 or email info@goprolink.com.
Contact:
Matt Hayden/Jeff Stanlis
Hayden Communications
858-704-5065
matt@haydenir.com
