SAN LEANDRO Calif. — Pima Direct Managing Partner, Bill Sabayrac, announced that industry veteran Terry Kuhns is the company’s top salesman for 2005.
"Terry is our model salesman" said Sabayrac of Kuhns, who works the Northern California territory for Pima Direct. "He has a great understanding of our business model perhaps more so than any other salesman and he has the ability to convey it to his customers."
Pima Direct has created a "Factory Direct" model in their merchandising approach. The model reduces the inventory risk by selling a pre-coordinated 36 piece presentation called "Professionally Merchandised Assortments" or "PMA". The PMA concept takes the time and tediousness out of the apparel ordering process.
"The concept has made me very successful," said Kuhns. "It’s also very easy to sell the line because we are giving the pros what they are looking for â?¦ a quality product, at a very affordable price. It’s what they have wanted all along."
Another strength of Pima Direct’s sales model is private labeling. Kuhn said that the private labeling is the icing on the cake for him. The ability for the accounts to be able to put their own labels on the product and hang tags makes it an easy product to sell.
"Pima Direct is providing private labeling for the next four U.S. Open venues and that has created great interest in our business model and increased our sales volume dramatically." said Kuhns. "The bottom line is that the golf professional or retailer has the opportunity to provide customers with high quality apparel while maintaining a high margin. Everybody wins."
Kuhns attributes part of his sales success to living in the Northern California area for 22 years.
"Through his years of experience in the business, Terry has forged strong relationships with his customers," said Sabayrac. "They know that Terry is looking out for their best interests and because of his excellent communication skills and attention to customer service, they know that Pima Direct is in their best interest."
Contact:
Holly Geoghegan
Golf Marketing Services
407-682-4853
holly@golfmarketinginc.com
