MIAMI – SST PURE® Shaft Alignment continues its march through the United Kingdom with the addition of Golf Ballistix, Ltd., a full service golf fitting facility in Northern Ireland. Golf Ballistix joins a growing list of SST PURE licensees in England, Ireland and Scotland, with more new licensees to be announced in the immediate future.
The founding partners of Golf Ballistix, Robert Cooke and Colin McElderry, are highly respected club builders with an outstanding reputation as master club builders in Ireland and throughout Europe. A sample of their existing high-end product line include Miura golf clubs and Nippon and Accra shafts.
"The technological advances in golf equipment have greatly benefited both the amateur and professional golfer," Cooke said. "What we have tried to do is bring the whole package together, and the addition of SST PURE Shaft Alignment completes that goal."
The addition of Golf Ballistix is another step in adding the best clubmakers in the world to the SST PURE network.
"There is no question in my mind that Golf Ballistix offers the most advanced clubmaking in Ireland," SST founder Dick Weiss said. "We are proud to introduce them as the first SST PURE Shaft Alignment licensee in Northern Ireland."
Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE shaft alignment process analyzes the structural irregularities that exist to some degree in every golf shaft and locates the shaft’s most stable orientation. By assembling the club with the shaft in its PURE orientation, off-line bending and twisting of the shaft are minimized and impact repeatability on the center of the clubface by the golfer improves up to 51 percent. The process can be performed on existing clubs, new clubs or new shafts – steel or graphite – from most major manufacturers.
Headquartered in Miami, Strategic Shaft Technologies, LC, was founded by Weiss, who was the creator of the SST PURE® process. The patented SST PURE process of club assembly – deemed in compliance with USGA standards – locates each shaft’s irregularities and aligns the shaft to neutralize them, so that each club bends in the direction it should – straight down the target line. Upon having his shafts SST PURE aligned, a player receives a personalized computer printout confirming the process and an SST PURE shaft label for every shaft that has been PUREd. SST PURE is available through a network of custom clubmakers and manufacturers throughout the United States and internationally.
SST PURE® and SST PUREd® are registered trademarks of Strategic Shafts Technologies, LC, Miami, Florida
Contact:
Brian Adair
Chief Operating Officer
Strategic Shaft Technologies, LC
18770 Misty Lake Drive
Jupiter, FL 33458
(561) 281-8020
