(New York/New York): After a very successful run with its long sleeved woven shirts, clothing designer and manufacturer A(2)Z is set to roll out its innovative InsideOut collection of men’s short sleeve shirts to select specialty and department stores in the summer of 2006.
What makes InsideOut shirts so exciting?
The simple truth is that A(2)Z’s InsideOut shirts are always the right way out. They are totally reversible – so perfectly reversible; in fact, that they give no sign when worn one way that another outside hides within. Every one of A(2)Z’s InsideOut shirt, though, boasts two perfectly finished exteriors – in patterns and colors that its ingenious designers work regularly to keep new and exciting.
"We knew that we had something special and the reception in the marketplaces for our first product launch confirms our feelings," said A(2)Z senior Vice President Gary Silverstein. "Our long sleeved wovens appealed to any demographic ages and groups and we expect the short sleeve knits to receive even a bigger welcome. Travel and sporting audiences will want to own this new collection."
Consumers can select InsideOut shirts that switch from stripe to stripe, from stripe to solid, from plaid to stripe, or any other combination of stripe, solid or plaid. They have a choice within or between colorways as well—including a wide selection of blues specifically designed to go with denim jeans, plus neutrals and a range of fashion shades like mauve and green.
The collared short sleeve, cotton blend knit shirts retail for about $34 and provide their owners 100% more versatility and 100% more value than they have ever had before in a single garment. IN FACT IT WAS SELECTED TO BE INCLUDED IN THE GIFT BAG FOR MAYOR BLOOMBERG’S ANNUAL GOLF EVENT, THE MAYOR’S CUP GOLF TOURNAMENT IN SUPPORT OF CITY PARKKS GOLF, AN INSTRUCTIONAL PROGRAM SERVING 1500 CHILDREN IN THE AREA.
"A(2)Z is a modern company with a fresh outlook and a gifted team," states Scott Thomson, VP Men’s Merchandising. "We will be building further on these exciting concepts and plan to develop a succession of new ones. We are offering consumers options that they never had before!"
A(2)Z is a division of New York-based Sutton Creations, Inc., a privately held manufacturer of casual and active sportswear for men, women and children. As well as A(2)Z and the coveted Cristina Saralegui, Weatherproof and Haggar labels, Sutton Creations manufactures private label garments for retailers around the world.
Contact:
Shelley Lipton
(212-750-6654)
