TORRINGTON, Conn. — Premium Rifle steel shafts, engineered by Royal Precision, have exploded in popularity among Europe’s elite golfers, and the steel shafts’ sophisticated stepless design continues to capture the lion’s share of the winnings on the European Tour.
In a dramatic playoff between shaft models this weekend, premium Rifle shafts won first-, second- and third-place at the BMW Asian Open at the Tomson Shanghai Pudong Golf Club. The winner clinched a victory using Rifle shafts in his irons, while the runner-up played Rifle Flighted and third-place player used Rifle Project X. Meanwhile, Rifle shafts have completely dominated the European Order of Merit with seven out of Europe’s Top 10 golfers playing Rifle shafts — including those in first-, second-, third- and fourth-place.
"With 19 wins already this season and the majority of player support evidenced on the world ranking, Rifle steel shafts have clearly achieved remarkable success on PGA, European and other professional tours," says Ray Lucas, executive vice president of sales and marketing for Royal Precision. "Rifle steel shafts are truly unlike other steel shafts on the market because they feature a patented internal rifling design and stepless technology. This combination gives golfers tighter shot dispersion, better control, greater distance and a a smooth, yet solid, feel at impact."
According to the World Golf Ranking on 4 April 2006, Rifle shafts are played by 10 of the world’s Top 20 ranked golfers. Among the other steel brands, the closest competitor fields only seven players.
"Superior performance and game-winning results are true tests for a premium steel shaft," adds Lucas. "We’re very exciting to see so many of the world’s best players prefer premium Rifle shafts."
Rifle-branded steel shafts combine four advanced technologies to deliver steel shaft performance unmatched in the golf industry. Only Rifle steel shafts offer: Frequency Matching that perfectly matches a set of clubs through electronic calibration; Stepless Design Technology that eliminates the energy-robbing ‘steps’ found on most other steel shafts, and provides greater accuracy and a smooth, yet solid, feel at impact; Patented Internal ‘Rifling’ that transfers energy more efficiently than other steel shafts, reduces vibration and increases distance; and advanced Flighted Technology that features produces variable ball trajectories for different clubs within a single set.
For more information on premium Rifle steel shafts or Royal Precision products, call 800-811-2795 or visit www.royalprecision.com.
Headquartered in Torrington, Conn., Royal Precision Inc. is a leading designer, manufacturer and distributor of high-quality, innovative golf club shafts, including the Rifle shaft which features Royal Precision’s "Frequency Coefficient Matching" technology designed to provide consistent flex characteristics to all the clubs in a golfer’s bag. For more information, call 800-811-2795 or visit the Royal Precision website at www.royalprecision.com.
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