Interactive Presentations Now Enable Online Retailers To Present A Full Demonstration Of The Features & Benefits Of Bag Boy Products
Richmond, VA, April 27, 2006� The Bag Boy Company®, a Division of Dynamic Brands, and a leading designer and manufacturer of golf bags, push carts and travel covers, today announced an Internet partnership with Vendaria Media, designed to provide online retailers with interactive presentations that offer consumers a full demonstration of the features and benefits of Bag Boy products.
Vendaria Media — a leader in the creation and distribution of visual merchandising solutions that enhance the way products are marketed and sold online — has created a series of MiniMovie features to showcase the benefits of select Bag Boy products, including the NXO Revolver Cart Bag, the EZ Fold LX Push Cart and the THC-3 Travel Cover. The MiniMovie feature, a short video clip that combines full-motion video with a professional voiceover to dynamically explain a product’s key features, benefits and functionality, enables the online retailer to better illustrate Bag Boy’s distinctive product innovations, such as the patented one-handing folding mechanism for EZ Fold push carts, and the revolving top design of the NXO Revolver golf bag.
Additional highlights of the enhanced product presentations include a Magnify feature, allowing viewers to zoom in on select features; an animated Spin feature, enabling customers to view the product at various angles; and a Color feature, allowing customers to view the product in every color available.
"We are excited to announce this relationship with Vendaria, as we continually look for unique ways to market our products," said Craig Ramsbottom, President, The Bag Boy Company. "This partnership will provide our online retailers with the necessary tools to better showcase the benefits and functionality of our innovative product designs to their customers."
All Vendaria product presentations will also be integrated into www.bagboycompany.com, as part of the Company’s recent website enhancements.
Dynamic Brands is the Parent Company for The Bag Boy Company, The Baby Jogger Company, and AMF Golf, incorporating three unique brand names under one corporate umbrella. Celebrating the Company’s 60th anniversary in 2006, The Bag Boy Company has become an industry leader in the cart, travel cover and golf bag markets. The Baby Jogger Company, creator of the original jog stroller, has produced the finest quality jog strollers for the past 20 years establishing the Company as the most respected brand name in the industry. AMF Golf, a brand that has been a driving force in sports for over 50 years, offers a collection of high quality and value priced men’s, women’s and junior golf products. To learn more information about Bag Boy or its products log on to www.bagboycompany.com.
Contact:
Ari Edelman
aedelman@mastrocomm.com
Michele Kruchkowski
mkruchkowski@mastrocomm.com
Mastro Communications, Inc.
732-469-5700
