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Rifle Shafts Celebrate 20th Win of 2006

May 2, 2006

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TORRINGTON, Conn. — Dominating the international spotlight, Rifle® Project X steel shafts by Royal Precision produced another dramatic victory in Europe by winning the Andalucia Open De Espana Valle Romano in Cadiz after a four-hole playoff. The victory was the 20th of the young 2006 season for Rifle shafts.

Premium Rifle shafts have become the preferred shaft of many of the world’s best golfers, and have completely dominated the European Order of Merit. Currently, seven out of Europe’s Top 10 golfers play Rifle shafts, including players in first-, second-, third- and fourth-place.

"The Andalucia Open is the 12th international victory of the year for Rifle shafts, and we’re very proud the Rifle brand is becoming synonymous with winning on pro tours worldwide," says Ray Lucas, senior vice president of sales and marketing for Royal Precision. "Rifle steel shafts are one-of-a-kind in golf and feature patented internal rifling design as well as stepless technology. This combination gives golfers tighter shot dispersion, better control, greater distance and a a smooth, yet solid, feel at impact."

Only premium Rifle steel shafts incorporate four unique technologies to provide the industry’s highest level of performance and consistency: Frequency Matching that perfectly matches a set of clubs through electronic calibration; Stepless Design Technology that eliminates the energy-robbing ‘steps’ found on most other steel shafts, and provides greater accuracy and a smooth, yet solid, feel at impact; Patented internal ‘rifling’ that transfers energy more efficiently than other steel shafts, reduces vibration and increases distance; and advanced Flighted Technology that features produces variable ball trajectories for different clubs within a single set.

For more information on premium Rifle steel shafts or Royal Precision products, call 800-811-2795 or visit www.royalprecision.com.

Headquartered in Torrington, Conn., Royal Precision Inc. is a leading designer, manufacturer and distributor of high-quality, innovative golf club shafts, including the Rifle shaft which features Royal Precision’s "Frequency Coefficient Matching" technology designed to provide consistent flex characteristics to all the clubs in a golfer’s bag. For more information, call 800-811-2795 or visit the Royal Precision website at www.royalprecision.com.

Contact:
Meng & Associates Inc.

"Marketing That’s Custom Fit"

P. 512.930.7100 F. 512.864.0033

mengassociates.com

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