Popular South African Leisure Sport Now Sold In North America; Ideal For Indoor & Outdoor Play & Perfect For Golf Training
Culver City, CA, May 4, 2006… Bonfit America, Inc., maker of the world famous Brush-t® — the bristle brush plastic golf tee – and now QOLF (pronounced KWALF), the indoor/outdoor croquet-style golf game, today announced that a 60-second QOLF TV commercial has begun airing on The Golf Channel.
Created in South Africa, where its popularity is paramount, QOLF has evolved into a widely accepted leisure activity for golfers and non golfers alike, offering a fast paced, fun and easy-to-learn alternative to the Links. Further, golf instructors have found QOLF to be an ideal game to introduce children and newcomers to the game.
The 60-second commercial airing on The Golf Channel and its related affiliates, which was created to promote the vast entertainment and instructional benefits for juniors, families and avid golfers, will air more than 80 times during May and June, as part of the launch of QOLF in the United States. Bonfit will also be airing the commercial on an extensive basis over family and sporting channels.
"QOLF is unlike any golf product on the market, as it makes practicing your short game fun," said Paul Krok, President, Bonfit America, Inc. "As the game will appeal to both avid golfers and families, there are no more appropriate media outlets than The Golf Channel and family channels to reach our target audiences."
An alternative to traditional lawn games and indoor family games, QOLF provides a test of accuracy, touch and skill. This makes it an ideal tool for short game training, as golfers can hone their chipping skills and hand-eye coordination, whether in the backyard or living room.
QOLF comes with three color-coded arches (orange, blue and red) that are utilized as frames. The objective of the game is for each participant — utilizing a golf pitching wedge — to hit a specially designed plastic QOLFball through each of the frame arches within a minimum amount of strokes. Players can earn bonus points by hitting the ball through a specially designed target hole above the frame arch.
As part of the game, players can lay-out their own custom QOLF course on any indoor surface — via indoor frame stands — or any grass surface, using natural obstacles as hazards. Four players can complete an entire round of QOLF in approximately 30 minutes.
QOLF, which has a suggested retail price of $59.97, comes with 3 color-coded QOLF frames, twelve QOLFballs, score pad, an instruction manual and DVD, and a carrying case to conveniently transport all of the components. The indoor QOLF frame stand set is sold separately and has a suggested retail price of $10.00. QOLF is available at www.qolf.com.
QOLF is a product from Bonfit America, which also markets and sells the BRUSH-T, the highly-acclaimed bristle-brush plastic golf tee and one of the leading accessory products in golf today. Bonfit was established over 10 years ago to market and sell innovative products from around the world. To learn more about Bonfit America, log onto www.bonfit.com.
Contact:
Tiffany Berls
tberls@mastrocomm.com
Aimee Calleja
acalleja@mastrocomm.com
Mastro Communications, Inc.
732-469-5700
