TORRINGTON, Conn. — High-performance Rifle® steel shafts recently tightened their hold on the premium steel shaft market, as yet another golf superstar has switched to premium Rifle Project X steel shafts in his irons. This week’s addition of a young European player, who is currently ranked among the Top Six players in the world, puts Rifle steel shafts in the hands of four of the world’s top six golfers.
Rifle shafts are the clear favorite among the world’s best players. According to the World Golf Ranking on 6 May 2006, four of the World’s Top Six Ranked golfers play Rifle shafts. Among other iron shaft brands, the two closest competitors field only one player each.
"Premium Rifle steel shafts are often considered the world’s most advanced steel shafts, so it’s no surprise that the world’s top players would choose to play Rifle by a 4:1 margin over the nearest competitors," says Ray Lucas, executive vice president of sales and marketing for Royal Precision. "Rifle shafts have achieved unparalleled success on the PGA Tour, and Rifle’s advanced technology and superior performance are prime factors for that success. Unlike other steel shafts on the market today, Rifle shafts feature a patented internal rifling design and stepless technology which give golfers tighter shot dispersion, better control, greater distance and a superior feel."
Only Rifle steel shafts incorporate four unique technologies to generate unparalleled performance and consistency. These sophisticated shafts feature: Frequency Matching that perfectly matches a set of clubs through electronic calibration; Stepless Design Technology that eliminates the energy-robbing ‘steps’ found on most other steel shafts, and provides greater accuracy and a smooth, yet solid, feel at impact; Patented Internal ‘Rifling’ that transfers energy more efficiently than other steel shafts, reduces vibration and increases distance; and advanced Flighted Technology that features produces variable ball trajectories for different clubs within a single set.
For more information on the Rifle steel shafts or other Royal Precision products, call 800-811-2795 or visit www.royalprecision.com.
Headquartered in Torrington, Conn., Royal Precision Inc. is a leading designer, manufacturer and distributor of high-quality, innovative golf club shafts, including the Rifle shaft which features Royal Precision’s "Frequency Coefficient Matching" technology designed to provide consistent flex characteristics to all the clubs in a golfer’s bag. For more information, call 800-811-2795 or visit the Royal Precision website at www.royalprecision.com.
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Meng & Associates Inc.
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