PALM BEACH GARDENS, FL, May 16, 2006 The Board of Directors of the Executive Women’s Golf Association (EWGA) has named Pamela Swensen as its Chief Executive Officer. She has been serving as interim executive director since December 2005 and was previously the vice president of sales and marketing for this nationwide women’s golf association.
"We conducted an extensive, national search and found that Pam was the best candidate to lead the EWGA into the future," says Penny Hulbert, president of the EWGA Board of Directors. "We have elevated the position to CEO to reflect the importance we place on building our association with a strong business foundation."
Since the EWGA started in 1991, more than 75,000 women have benefited from membership in the organization which is dedicated to providing opportunities to learn, play, and enjoy the game of golf for business and for life. There are currently 120 chapters throughout the United States and Canada.
Swensen joined the EWGA as vice president of sales & marketing in 2002. Previously she was vice president of The Jane Blalock Company in Boston, MA and has more than 18 years of golf industry experience in the areas of advertising, corporate communications, sales promotion, business development and event management. She has an undergraduate degree from Skidmore College in New York and earned a master’s degree in Communications from Boston University.
In her new position as CEO, Swensen plans to personally meet with other CEOs and leaders throughout the golf industry to expand relationships as the EWGA builds its strategies to achieve "50 in 5" – meaning 50,000 members in the next five years.
"Through collaboration and savvy marketing we intend to bring thousands of additional women into the EWGA and the game of golf," says Swensen. "I am honored to have this opportunity and look forward to taking the EWGA to new levels."
EWGA chapters provide a wide range of golf, social and networking activities for both new and experienced golfers. A welcoming environment, golf education and player development, and organized play programs are part of the many benefits of EWGA membership.
Celebrating its 15th Anniversary in 2006, the EWGA is headquartered in Palm Beach Gardens, Florida. For more information about the association and its membership, visit www.ewga.com.
Contact:
Angie Niehoff
Niehoff Marketing Associates
561-868-2097
niehoff@bellsouth.net
