Shelton, CT—Fairway & Greene, the most trusted name in luxury golf apparel, has once again enhanced its commitment to PGA professionals and the green grass channel by enlarging its already-comprehensive In Stock Program by Sixty Percent (60%) for 2006-2007.
The new 2006-2007 In Stock Program is once again showcased in a beautiful fully swatched brochure, and includes new men’s and ladies styles that PGA professionals have been asking for. New colors in core shirts, expanded sweater offerings in Merino, Cashmere and Pima Cotton and an expanded Interlock collection—all in rich Fairway & Greene colors.
Fairway & Greene has also rolled out two very exciting new programs for 2006-2007 which feature incentives for year round basic placement in the golf shop, as well as special tournament pricing.
Throughout Fairway & Greene’s 11-year history, PGA professionals have lauded the company for its track record regarding availability of in-stock items and its signature customer service. Whether the order is for one piece or 500 pieces, PGA professionals have been able to count on Fairway & Greene to deliver the goods on time and complete.
One of the ways Fairway & Greene has been able to grow the PGA professional’s business has been through the company’s In Stock Program, and enlarging the program for 2006-2007 is another example of how the Shelton, Conn.-based apparel giant—which places unparalleled emphasis on product quality and customer service—is specifically positioned to help PGA professionals enhance their golf shops’ merchandise offerings.
"We are thrilled to be able to improve our already-strong In Stock Program for our loyal customers for 2006-2007," says Todd Martin, Fairway & Greene’s Executive Vice President. "From our product quality, which continues to be the envy and standard for the entire industry, to our unmatched customer service and sales network, to our exclusive green-grass distribution model, everything we do is with the PGA professional and his or her business in mind. This expansion in SKU’s will give the PGA Professional even more ammunition to drive sales in their golf shops and beyond. There is no one at our quality level that has this depth and range of In Stock product".
Founded in 1995, Fairway & Greene has rapidly grown to become one of the dominant players in the high-end golf apparel market. Each item is fashioned from the finest pure finish fabrics, long since abandoned by other makers due to rarity and cost, and each hand tailored with a care and quality that is uniquely Fairway and Greene. With an unparalleled emphasis on product quality and customer service, Fairway & Greene is specifically positioned to help the PGA Professional enhance their golf shop merchandise offering.
Contact:
Mary Beth Lacy
(760) 202-1181
e-mail: mb@mblacy.com
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