Exclusive distribution deal brings NFL team cart and stand bags to market
SPRINGFIELD, Tenn. – Datrek Miller International (DMI), a leading product and value-added service supplier to the golf industry (OTC Bulletin Board: DMLL.OB), has entered an exclusive distribution agreement with Wilson Sporting Goods Co. As part of the agreement, DMI has announced that it will offer two new models of National Football League-licensed golf bags – the NFL Cart Bag and NFL Stand Bag. A limited number of bags featuring the logos of six NFL teams will be available June 1, with four more teams soon to follow. Bags for all 32 NFL franchises will be available by October.
"We’re partnering with Wilson to capitalize on the tens of millions of dollars spent each year by fans purchasing NFL merchandise," said Mike Hedge, DMI chief executive officer. "This is an ideal strategic relationship because both Wilson and the NFL represent brands that are in high demand among consumers and DMI has the sales force and distribution channel expertise to effectively place those branded products within our existing points of sale."
The NFL Cart Bag features a 14-way full-length club divider system and a separate putter compartment. A cooler pocket is also built into the bag. Suggested retail price is $250.
The NFL Stand Bag has a lightweight 5-way club divider system, a separate "putter pit" and a Swivelmax® strap that features six attachment points. Suggested retail price is $160.
DMI already has NCAA licensing agreements through the Collegiate Licensing Company (CLC) and offers a full line of NCAA team products. Major off-course retailers such as Golf Galaxy, Golfsmith and others currently carry DMI’s collegiate products. These retailers will be offered the new NFL products as well.
Teams available for both bag models on June 1 include the Green Bay Packers, Miami Dolphins, Oakland Raiders, Pittsburgh Steelers, San Francisco 49ers and Tennessee Titans. Dallas Cowboys, Denver Broncos, Minnesota Vikings and Chicago Bears bags will soon follow.
About DMI
Datrek Miller International (DMI) is a leading supplier of products and value-added services to the golf industry. For over 50 years, the company has had a history and reputation for designing, manufacturing, marketing, and supplying premium golf accessories including golf bags, travel covers, bag tags, head covers, towels, luggage, and a wide assortment of gifts and awards. DMI services over 7,000 points of sale through multiple distribution channels with a wide selection of products and value-added services representing multiple brands within the golf industry. More information and a full product catalog can be found at www.dmigolf.com .
Contact:
Josh Raymond
Account Executive
Alday Communications, Inc.
144 Southeast Parkway, Suite 250
Franklin, TN 37064
615.791.1535 ext. 28
