IRWINDALE, Calif. (May 19, 2006) — Aureus’ TechniCool(R) Elite program has become the fastest selling new item category in the company’s history selling 43 percent in just six weeks time.
The TechniCool(R) Elite is an improvement of Aureus’ already successful TechniCool(R) program which made golfing in hot sticky weather while staying comfortable possible. This moisture wicking technology pulls moisture off of the skin to the outside of the shirt for quick evaporation and dryness in any environment.
TechniCool(R) Elite combines the moisture wicking properties of the TechniCool(R) polyester with two-ply double mercerized cotton.
"Through a special knitting process called "plaiting" we are able to put TechniCool(R) moisture wicking polyester on the inside of the shirt next to the skin for added comfort," said Geoff Stiles, Aureus Vice President of Sales and Marketing. "The outside of the shirt is 70 percent two-ply double mercerized cotton which gives our shirt a rich, luxurious sheen and hand feel. The TechniCool(R) Elite is the perfect shirt for those customers who want a fine mercerized cotton shirt with moisture wicking features."
The suggested retail price is $59.95 and comes in sizes small to 3XL and comes in five colors: Flush, Lemoncello, Midori, Rio Red and Tournament Blue.
About Aureus
Aureus, located in Irwindale, Calif., has been a leader in golf apparel since 1978. Winner Mate started serving the golf professional in 1983. With more than 9,800 golf, corporate and ASI accounts, we are the "quiet" golf apparel company. We use the finest yarns in the most progressive line in the industry. We strive not to be a "me too" company with a heavy emphasis on originality and value. For more information, please visit www.aureus-usa.com, or call 800-559-5610.
Contact:
Holly Geoghegan
Golf Marketing Services
407-682-4853
holly@golfmarketinginc.com
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