GEORGETOWN, Texas (May 25, 2006) – Golf marketing and public relations specialist, Meng & Associates Inc. announces that it has brought aboard former PGA.com equipment editor Steve Pike as an associate writer. Pike is an award-winning golf writer, and will help create high-impact editorial for Meng & Associates clients in the golf industry.
"Steve Pike has a great reputation within the golf industry — both trade and media — and we’re very excited to be working with him," says John Meng, president of Meng & Associates, "As a golf and sports writer, Steve has vast expertise and knowledge in the field and we know that he will be a tremendous asset in helping us to deliver our clients’ messages and products to the consumers and trade efficiently and effectively."
Steve Pike helped define golf business reporting in the early 1990s as the first Golf Business Editor for Golfweek magazine and later at Golf World and Golf Shop Operations magazines for Golf Digest. Pike further pioneered this genre at the PGA of America and Time Warner as the golf business writer and editor for PGA.com. He started in newspapers more than 25 years ago and has covered all sports including Major League Baseball, the NFL, NHL, NBA, as well as beat writer for nationally ranked collegiate baseball and basketball teams. As a travel and golf writer, ‘Spike’ has climbed volcanoes in the Canary Islands, ascended the Great Wall of China, teed off in the Austrian Alps, and shared single-malt scotch with Sir Michael Bonallack at the Royal & Ancient Golf Club of St. Andrews, Scotland.
Specializing in brand building and public relations in the golf and outdoor industries, Meng & Associates is a full-service marketing firm that has helped several well-known golf equipment manufacturers deliver their message directly to golfer and custom clubmakers. As a part of that service, Meng also founded the ClubmakingWIRE.com, the industry’s only on-line news service solely dedicated to the promotion of golf equipment, and ClubmakingFORUM.com, clubmaking’s only forum site featuring direct talk sessions with golf equipment manufacturers. Currently, ClubmakingWIRE and ClubmakingFORUM receive more than a half million hits every month from subscribers interested in learning more about golf equipment and custom fitting.
Contact:
John Meng
Meng & Associates
512-930-7100
john@mengassociates.com
www.mengassociates.com
