TORRINGTON, Conn. (May 30, 2006) – Premium Rifle(R) Flighted steel shafts, designed and engineered by Royal Precision, continued the Rifle brand’s dominance on the PGA European Tour with a five-stroke margin of victory at the BMW Championship. The winner cruised to a victory at Wentworth Club with Rifle Flighted shafts in his irons.
Rifle’s sophisticated stepless steel shafts are hotter than ever among Europe’s elite golfers, and are played by seven of the Top 10 players on the European Order of Merit, including those in first-, second- and third-place. Worldwide, Rifle shafts’ prominence among pro players is equally commanding. According to the World Golf Ranking on 29 May 2006, Rifle steel shafts are played by 12 of the world’s Top 20 ranked golfers.
"Superior performance and game-winning results are true tests for a premium steel shaft, and we’re very excited to see so many of the world’s best players prefer premium Rifle shafts," says Ray Lucas, executive vice president of sales and marketing for Royal Precision. "Rifle shafts have already tallied 25 wins this season and have clearly achieved remarkable success on professional tours worldwide."
Rifle-branded steel shafts combine four advanced technologies to deliver steel shaft performance unmatched in the golf industry. Only Rifle steel shafts offer: Frequency Matching that perfectly matches a set of clubs through electronic calibration; Stepless Design Technology that eliminates the energy-robbing ‘steps’ found on most other steel shafts, and provides greater accuracy and a smooth, yet solid, feel at impact; Patented Internal ‘Rifling’ that transfers energy more efficiently than other steel shafts, reduces vibration and increases distance; and advanced Flighted Technology that features produces variable ball trajectories for different clubs within a single set.
For more information on premium Rifle steel shafts or Royal Precision products, call 800-811-2795 or visit www.royalprecision.com.
Headquartered in Torrington, Conn., Royal Precision Inc. is a leading designer, manufacturer and distributor of high-quality, innovative golf club shafts, including the Rifle shaft which features Royal Precision’s "Frequency Coefficient Matching" technology designed to provide consistent flex characteristics to all the clubs in a golfer’s bag. For more information, call 800-811-2795 or visit the Royal Precision website at www.royalprecision.com.
Contact:
John Meng
Meng & Associates Inc.
512-930-7100
john@mengassociates.com
mengassociates.com
