Innovative AdSmart sponsorship program removes cost barriers to purchasing GPS; covers system lease payments
AUSTIN, Texas (June 1, 2006) – UpLink Corporation, the fastest growing GPS golf business solutions company, announces its customers will receive a combined $6.4 million in GPS advertising revenue this year. The new revenue can be contracted before the installation of the GPS system, covering or exceeding the monthly system lease payments, and removing cost as a barrier to acquiring GPS for the first time ever.
"UpLink is the first GPS company to truly deliver on the promise of substantial advertising revenues. With our proprietary AdSmart(TM) program, GPS is now risk-free investment," explains UpLink president and CEO, Glenn A. Pierce, Jr. "Cost has traditionally been the barrier to entry for many courses when considering GPS, and AdSmart completely removes this barrier. In just three to four days, we help our courses book annual sponsors which results in the revenue from advertising covering and often exceeding the monthly system lease payments. And this is accomplished before the system is installed."
The last 20 courses to implement AdSmart generated $78,000 in average yearly advertising revenues, with new courses now booking upwards of $100,000 for the year. "Once courses initially secure sponsors, they stick around," comments UpLink’s senior vice president of sales, Mike Cronin. "In fact, more than 85% of advertisers renew their ads for the next year. This gives courses a predictable year over year revenue stream."
AdSmart is a simple step-by-step turnkey program and set of tools that gives golf courses the ability to promote their facilities to local businesses and quickly attract and book more sponsors. UpLink staff work closely with customers to help them implement the program, usually resulting in a year’s worth of sponsorships booked within just three to four days. The advertisements are displayed on the GPS golf car screens across the course using UpLink’s advertising management software, available as a completely integrated option to its GPS golf business solutions. UpLink owns the exclusive rights to the patents that enable GPS advertising at golf courses.
Continues Cronin, "UpLink customers using the AdSmart program are not only covering the cost of their entire GPS solution, but are also getting all of the other benefits of this comprehensive system for free." In addition to advertising, courses take advantage of a robust and comprehensive GPS solution that impacts operations everywhere across the facility. Courses attract and retain more customers with the industry’s only widescreen dashview or roofview display screens, complete with distances to golf cars, the pin and hazards. Fleet management is easier than ever with golf car and maintenance vehicle tracking in addition to remote car speed and restricted area controls. Golf courses can increase and diversify their revenue base completely outside of advertising through tournament management, food and beverage, pace of play and in-house promotions applications.
For more information on UpLink and their proprietary AdSmart (TM) program, visit www.uplinkgolf.com or contact Corrine Perry-Rotan at 512-637-4884 or cperry@uplinkgolf.com
About UpLink
Since 1998, Austin, Texas based UpLink Corporation has developed innovative GPS-based business solutions to help golf courses, clubs and resorts across North America engage their golfers, secure their fleets and transform their bottom lines. Considered the fastest growing GPS golf solutions provider in North America, UpLink’s solutions are installed at renowned courses including Walt Disney World Resort and Poppy Hills Golf Course. This year, UpLink introduced a completely new point of view on GPS with INOVA, a total GPS golf business solution offering a number of industry firsts including integrated widescreen dashview or roofview GPS displays, multimedia audio, integrated maintenance vehicle tracking applications and multi-event GPS advertising.
Committed to assisting courses in generating revenue while controlling costs, UpLink offers a turnkey sponsorship program to help courses transform GPS advertising into long-term profit centers. The last 20 courses to use this program averaged over $78,000 in advertising revenue. Moreover, UpLink offers the only GPS solutions with intelligent car control options, addressing key issues of golfer safety, car theft and course damage. Committed to GPS golf industry innovation, UpLink owns a number of patents and is the exclusive GPS partner to leading golf car manufacturer, Club Car, Inc. For more information, visit www.uplinkgolf.com.
Contact:
Corrine Perry-Rotan
512-637-4884
cperry@uplinkgolf.com
